About Us

TVision is the only company to measure actual eyes on screen, providing advertisers, agencies, and television networks with the second-by-second data required to understand the effectiveness of television advertising and programming. TVision leverages state-of-the-art computer vision technology to anonymously and passively collect viewer behavior, attention, and emotional affect second-by-second, person-by-person from the natural viewing environment, without impacting privacy.


TVision Insights was recently named to the Advertising Research Foundation’s Innovation “A-List”, the ARF’s top award to innovative startups in advertising. TVision’s attention data has received accolades from MIT, Harvard, Microsoft, Cannes Lions, and more.

Yan Liu
CEO and Co-founder

Yan co-founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China. Before that, Yan worked at McKinsey in Tokyo. He was born in China and grew up in both Japan and China, and currently resides with his wife in New York.

Dan Schiffman
CRO and Co-Founder

Dan has over 10 years of experience in software and big data, including six patents. At TVision, Dan leads the commercial teams that enable the industry to use TV attention data to make smarter decisions. Prior to TVision, Dan founded and successfully exited an eCommerce startup. Before that, he led analytics and new product development at a large SaaS company. Dan has an MBA from MIT Sloan School of Management, and a Bachelor of Science in Computer Engineering & Economics from Northeastern University.

Mark Green
Chief Strategy Officer

Mark brings almost 30 years of experience in global market research, analytics, and consumer insights to the TVision Insights team. Prior to TVision, Mark led global operations at 4C Insights. Before that, Mark led product innovation at Simulmedia, and spent over a decade developing products at Nielsen. Mark has a degree in applied mathematics from Columbia University. He lives in Chicago with his wife and two children.

Inderbir Sidhu
Chief Technology Officer

Most recently Inderbir was the CTO at Altman Vilandrie & Company where he led the Marketing Analytics product line, taking the products from proof of concept stage to successful commercial deployment at large enterprises. Prior to that, he was a Software Architect and Engineering Manager at Brightcove.

Inderbir has published in leading IEEE journals on the topics of Natural Language Processing and Genetic Algorithms. Inderbir holds a B.S. in Computer Science from York University in Toronto.


Manish Bhatia
CEO, North America, Kantar Media

David Cooperstein
Founder & CEO, Figurr

Tim Hanlon
Founder and CEO, Vertere Group

Doug McFarland
Private Advisor

Joshua Summers
Co-Founder and CEO, Clypd

Thales Teixeira
Professor, Harvard Business School