Measuring OTT Viewership and Attention Just Got Easier With TVision

When it comes to consuming content on TV, there are now more options than ever – Over The Top (OTT), Broadcast and Cable all compete for our attention. From the TV set to tv-connected devices, viewers of all ages and income levels can pick and choose how, and when, they watch content.

Where user choice grows, standardization of any kind becomes more difficult. So when it comes to measuring viewership across platforms and screens, measuring viewership, and the quality of that viewership, is complex. To solve this challenge, TVision Insights uses data science and motion capture technology to passively assess actual eyes on screen attention to all content and advertising, including OTT services viewed on the TV screen. This enables leading brands, agencies and networks determine the true value of their video content and advertising, across both linear and OTT content delivery platforms.

 

Top 3 OTT-Exclusive Shows, by Platform, by Attention

 

Our unique OTT measurement capabilities include

  • Person-level breakouts of demographics, including gender, income, age, and more
  • Viewing patterns on all OTT platforms, including Hulu, Netflix, Amazon and more
  • Second-by-second viewing of content and commercials
  • Co-viewing to determine the amount of active viewers in-room
  • Total number of individuals watching a specific program or platform

With TVision measurement, you can assess the quality of your audience’s attention. When used in conjunction with linear TV measurement, you can truly begin to know the total value of your audience.

Below is just more sample data of our OTT measurement capabilities from Q1.

 

Top Show, by Platform, by Highest Average People In-Room

OTT_Coviewing

Top Show on Netflix, by Attention, by Income

OTT_Income

Top Show on Netflix, by Attention, by Age

 

OTT_Age

Looking to capture the true value of your audience? Contact us for industry-leading OTT measurement capabilities.