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The latest insights on television marketing

Family TV Viewing May Be Undervalued, According to Facial Recognition Research

As Number of People in Room Increases, Distractions From Program Decrease 

Read more at Ad Age

MediaHub, the media arm of Mullen Lowe, partnered with TVision Insights last spring to test their facial recognition technology, which promises to analyze second-by-second viewer engagement and attention during TV programming and commercials.

 

“TVision’s passive analysis of TV viewer attention and reaction enabled us to understand different advertisements’ effectiveness in garnering audience attention on different networks and programs in a key market,” said Steve Kalb, senior VP-director of video investments, MediaHub. ”

 

Read the Full Article at AdAge.com