The latest insights on television marketing

March Madness Day 1 Recap: Xavier Captures 22% More Attention Than Average

Whether you’re a devoted fan or casual office pool participant, it’s certainly that time of year again: March Madness.

Perhaps you’re wearing collegiate gear to cheer on your team. Or perhaps, like our Head of Product, you’re dressed like a leprechaun to celebrate the Fighting Irish’s narrow escape on day one of this year’s NCAA March Madness tournament. For this brief moment, everyone in America is talking about basketball. But which games are people actually paying attention to?

Now it’s not just Northwestern fans that know Bryant McIntosh’s name. When he sunk 2 free throws to give the Wildcats the lead (and their first ever NCAA tournament win), not only was America watching, we were paying attention.

Here’s the full rank of attention, by game. While the late night games were trending early, tired eyes won out and it was the prime time games that wound up on top.

But who was the big winner when it comes to “eyes-on-screen attention”?  Xavier, the No. 11 seed in the west, stole the show as it became clear that they were going to upset Maryland. Clearly Americans love an underdog story. Will the boys in blue be able to translate first round success into similar attention in the round of 32?

Stay tuned for more attention insights on which games kept America glued to their screens.