Did you watch the Royal Wedding this past May? Whether you watched it on broadcast networks like CBS or ABC, cable news stations like Headline News or MSNBC, or entertainment channels like Lifetime and E!, we’re betting you were glued to the screen.
TVision’s national opt-in panel uses computer vision technology to measure how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. For the Royal Wedding, we started by looking at audience attention by channel:
|TLC's Royal Wedding LIVE||TLC||187.9|
|The Royal Wedding||Headline News||167.2|
|CBS News Special Event: Coverage of the Royal Wedding||CBS||157.6|
|Harry & Meghan: The Royal Wedding||Lifetime||157.1|
|E! Live From the Royal Wedding||E!||155.6|
|The Royal Wedding||BBC America||151.8|
|The Royal Wedding||MSNBC||148.5|
|The Royal Wedding: A Special Edition of Good Morning America||ABC||141.8|
|The Royal Wedding||CNN||134.4|
|The Royal Wedding: A Special Edition of Good Morning America||Freeform||130.8|
|Royal Wedding Coverage||Fox News||127.1|
We then took it one step further. We asked ourselves if Meghan Markle fans would pay more attention to the Royal Wedding. To do this, we measured panelist attention during the wedding of Prince Harry to Meghan Markle, former star of the USA Network drama Suits. We created and compared two segments of Royal Wedding viewers: people who had watched Suits versus those who hadn’t, then looked at the results. In this case, would past behavior predict future attention?
Attention can uncover unique insights across content, and TVision’s closed-loop panel allows for person-level analysis to understand what viewers watched in the past, and what they are likely to pay attention to in the future. For information on how you can find your target audience beyond age and demo, contact us.
Want to learn more about TVision Insights attention data? Download our Q2 2018 Eyes-on-Screen TV Attention™ Report.