The CDC reports that every day more than one in three American adults eats or drinks something from a Quick Serve Restaurant (QSR). It is just as likely that those adults have seen a QSR industry TV advertisement that day, after all, food, beverage and restaurant companies spend more than $14 billion annually on TV advertising.
But how well do QSR television ads engage consumer attention? Which restaurants capture attention best? What dayparts and networks deliver the best viewer engagement?
Download the TVision QSR Brand TV Performance Report to find answers to these questions, and more.