--- title: "April: Top Shows, Brands, and Ads" description: Netflix programming took all five spots on our April Binge list and Unorthodox topped the OTT Attention Index for the second month in a row. Plus, ads that address the pandemic breakthrough and capture viewer attention in April. image: https://www.tvisioninsights.com/hubfs/unorthodox.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # April: Top Shows, Brands, and Ads May 15   |   Insights *Netflix programming took all five spots on our April Binge list and [Unorthodox topped the OTT Attention Index for the second month in a row](https://www.tvisioninsights.com/resources/march-top-shows-brands-and-ads). Plus, ads that address the pandemic breakthrough and capture viewer Attention in April.* TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.  Below is the list of April's linear and streaming data, with programs brands and ads ranked by programs, brands, and ads, as ranked by TV Ad Attention. To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, [contact us](https://www.tvisioninsights.com/contact-us) and we’ll help you find the data you need. **Top OTT Programs, by Attention Index** **Attention Index** measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. | **Program** | **Application** | **Attention Index** | | --- | --- | --- | | Unorthodox (S1) | Netflix | 156.1 | | The Letter for the King (S1) | Netflix | 152.9 | | The Marvelous Mrs. Maisel (S3) | Amazon | 152.5 | | Star Trek: Picard (S1) | CBS All Access | 149.3 | | Bosch (S6) | Amazon | 143.3 |   #### **Top OTT Programs, by Co-Viewing Rate** **Co-Viewing Rate** refers to the number of episode views with more than one person in front of the screen. | **Program** | **Application** | **Co-Viewing Rate** | | --- | --- | --- | | Nailed It (S4) | Netflix | 90% | | Star Trek: Picard (S1) | CBS All Access | 82% | | Tiger King: Murder, Mayhem and Madness(S1) | Netflix | 78% | | Little Fires Everywhere (S1) | Hulu | 78% | | Bosch (S6) | Amazon | 78% |   #### **Top OTT Programs, by Binge Rate** **Binge Rate **measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session. | **Program ** | **Application ** | **Binge Rate** | | --- | --- | --- | | After Life (S2) | Netflix | 69% | | #blackAF | Netflix | 49% | | Too Hot to Handle (S1) | Netflix | 48% | | The Boss Baby: Back in Business (S3) | Netflix | 47% | | Cooked With Cannabis (S1) | Netflix | 47% |   #### **Top Shows, by TV Ad Attention** [TV Ad ](https://www.tvisioninsights.com/what-is-tv-viewability)Attention represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds. FOX's *Bob's Burger *captured the highest Ad Attention among programming on Broadcast. On Cable, POP's *Schitt's Creek *took the top spot. ***Top Programs by TV Ad Attention, BROADCAST ****TVision Performance Metrics, April 2020* | **Program** | **Network** | **Ad Attention (%)** | | --- | --- | --- | | Bob's Burgers | FOX | 81.7% | | Family Guy | FOX | 80.7% | | Blue Bloods | CBS | 80.6% | | Chicago P.D. | NBC | 79.5% | | Bless this Mess | ABC | 79.4% |   ***Top Programs by TV Ad Attention, CABLE ****TVision Performance Metrics, April 2020* | **Program** | **Network** | **Ad Attention (%)** | | --- | --- | --- | | Schitt's Creek | POP | 88.5% | | House Hunters | HGTV | 85.7% | | Unsellable Houses | HGTV | 85.4% | | Beat Bobby Flay | Food Network | 84.0% | | My Lottery Dream Home | HGTV | 83.9% |   #### **Top Brands, by TV Ad Attention** TV AD Attention represents the opportunity to see - how often consumers are in the room when a brand ad airs. The brands with the best Attention scores are making smart media-buying decisions - at the network, program and daypart level.  **Top Brands by TV Ad Attention **TVision Performance Metrics, April 2020 | **Brand** | **Ad Attention (%)** | | --- | --- | | Spam | 75.4% | | Apple Ipad | 74.6% | | Campbell's Soup | 74.6% | | Microsoft Teams | 74.4% | | Facebook Corporate | 73.8% |   **Spam's **ad recorded the highest Attention for the month. **Apple **returns to the Top 5, but this time with an ad for **Apple Ipad**. Brands like **Campbell's Soup, Microsoft Teams **and **Facebook Corporate **wrap our list with commercials that address pandemic culture. #### **Top Ad, by Ad Attention ** To identify April's top ad for Attention, we used our **Creative Attention Score** (CAS), to determine how well the creative breaks through. These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women.  **April's Top Ad - OVERALL Mount Sinai Hospital - 'Donate to Front Line Workers' **(109.4 Creative Attention Score): The commercial engages viewers with its plea for donations to fight COVID-19.    **April's Top Ad - Women Lowe's - 'Transformations'** (110.1 Creative Attention Score): Lowe's commercial addresses changes Americans have experienced as we spend more time at home. **April's Top Ad - Men ****Jersey Mike's - "How can I help you" **(114.6 Creative Attention Score): Jersey Mike's captures the Attention of men with a delicious looking sandwich and a delivery promotion.   = For more information on Ad Attention, or OTT Content, [contact us](https://www.tvisioninsights.com/contact-us). [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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