April: Top Shows, Brands, and Ads

Netflix programming took all five spots on our April Binge list and Unorthodox topped the OTT Attention Index for the second month in a row. Plus, ads that address the pandemic breakthrough and capture viewer Attention in April.

TVision uses cutting-edge technology to uncover second-by-second, person-level TV performance data.  Below is the list of April's linear and streaming data, with programs brands and ads ranked by programs, brands, and ads, as ranked by TV Ad Viewability and Attention.

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.

Top OTT Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

Program Application Attention Index
Unorthodox (S1) Netflix 156.1
The Letter for the King (S1) Netflix 152.9
The Marvelous Mrs. Maisel (S3) Amazon 152.5
Star Trek: Picard (S1) CBS All Access 149.3
Bosch (S6) Amazon 143.3

 

Top OTT Programs, by Co-Viewing Rate

Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.

Program Application Co-Viewing Rate
Nailed It (S4) Netflix 90%
Star Trek: Picard (S1) CBS All Access 82%
Tiger King: Murder, Mayhem and Madness(S1) Netflix 78%

Little Fires
Everywhere (S1)

Hulu 78%
Bosch (S6) Amazon 78%

 

Top OTT Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.

Program  Application  Binge Rate
After Life (S2) Netflix 69%
#blackAF Netflix 49%
Too Hot to Handle (S1) Netflix 48%
The Boss Baby: Back in Business (S3) Netflix 47%
Cooked With
Cannabis (S1)
Netflix 47%

 

Top Shows, by TV Ad Viewability

TV Ad Viewability represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.

FOX's Bob's Burger captured the highest Ad Viewability among programming on Broadcast. On Cable, POP's Schitt's Creek took the top spot.

Top Programs by TV Ad Viewability, BROADCAST
TVision Performance Metrics, April 2020

Program Network Ad Viewability (%)
Bob's Burgers FOX 81.7%
Family Guy FOX 80.7%
Blue Bloods CBS 80.6%
Chicago P.D. NBC 79.5%
Bless this Mess ABC 79.4%

 

Top Programs by TV Ad Viewability, CABLE
TVision Performance Metrics, April 2020

Program Network Ad Viewability (%)
Schitt's Creek POP 88.5%
House Hunters HGTV 85.7%
Unsellable Houses HGTV 85.4%
Beat Bobby Flay Food Network 84.0%
My Lottery Dream Home HGTV 83.9%

 

Top Brands, by TV Ad Viewability

TV AD Viewability represents the opportunity to see - how often consumers are in the room when a brand ad airs. The brands with the best Viewability scores are making smart media-buying decisions - at the network, program and daypart level. 

Top Brands by TV Ad Viewability
TVision Performance Metrics, April 2020

Brand Ad Viewability (%)
Spam 75.4%
Apple Ipad 74.6%
Campbell's Soup 74.6%
Microsoft Teams 74.4%
Facebook Corporate 73.8%

 

Spam's ad recorded the highest Viewability for the month. Apple returns to the Top 5, but this time with an ad for Apple Ipad. Brands like Campbell's Soup, Microsoft Teams and Facebook Corporate wrap our list with commercials that address pandemic culture.

 

Top Ad, by Ad Attention

To identify April's top ad for Attention, we used our Creative Attention Score (CAS), to determine how well the creative breaks through. These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women. 

April's Top Ad - OVERALL
Mount Sinai Hospital - 'Donate to Front Line Workers'
(109.4 Creative Attention Score): The commercial engages viewers with its plea for donations to fight COVID-19. 

 

April's Top Ad - Women
Lowe's - 'Transformations'
(110.1 Creative Attention Score): Lowe's commercial addresses changes Americans have experienced as we spend more time at home.


April's Top Ad - Men
Jersey Mike's - "How can I help you" (114.6 Creative Attention Score): Jersey Mike's captures the Attention of men with a delicious looking sandwich and a delivery promotion.

 

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For more information on Ad Viewability, Ad Attention, or OTT Content, contact us.

The Auto TV Performance Report
The Auto TV Performance Report