--- title: "Political Ad Attention: November 2024 Update" description: TVision analyzed viewer attention and in-room presence by political party to ads and major political events, across both CTV and linear TV viewing to understand how viewers engaged with political ads between September 1 and October 29, 2024 image: https://www.tvisioninsights.com/hubfs/Nov2024-Politics-chart-Gender-v7.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog  |   Insights # Political Ad Attention: November 2024 Update By TVision   |   November 5   |   Blog  |   Insights Earlier this Fall we revealed data that shows that [independents were paying the most attention to political ads](https://www.tvisioninsights.com/resources/attention-politics-2024). As the election nears, we took another look to see exactly which demos, across gender, age, and party affiliation are paying the most attention to political ads.   *Source: TVision Panel, September 2, 2024 - Oc**tober 29, 2024. * ## Key findings from the TVision Panel: - In nearly all cases, Republicans paid more attention  to political ads than Democrats in the time period. They also paid more attention, in general, to all TV ads. ## Specific demos paid more attention to political ads on TV than they did to all other ads. More than any other gender/party category, Independent Females increased their attention to political ads, compared to the attention they paid to all other ads. ![Nov2024-Politics-chart-Gender-v7](https://www.tvisioninsights.com/hs-fs/hubfs/Nov2024-Politics-chart-Gender-v7.jpg?width=1081&height=629&name=Nov2024-Politics-chart-Gender-v7.jpg)   The youngest Democrat viewers (18-34) and middle-aged Republican viewers (45-54) paid significantly more attention to political ads than other ads in the time period. Young Independent TV viewers were unlikely to engage with any type of TV ad, but especially with political ads in the time period. ![Nov2024-Politics-chart-Age-v3](https://www.tvisioninsights.com/hs-fs/hubfs/Nov2024-Politics-chart-Age-v3.jpg?width=1081&height=629&name=Nov2024-Politics-chart-Age-v3.jpg)   ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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