Disney+ premiered a classic in “Muppets Now” and secured the top spot for the most Co-Viewed show in August 2020. Ads from Febreze, State Farm, and Chipotle Mexican Grill broke through for Attention in the month.
TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Below are the top performers for our Attention metrics across advertising, and broadcast, cable, and OTT content.
To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need..
Top OTT Programs, by Attention Index
Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.
|
Program |
Application |
Attention Index |
|
|
|
177.1 |
|
|
|
146.4 |
|
|
|
144.3 |
|
|
|
138.5 |
|
|
136.2 |
Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.
|
Program |
Application |
Co-Viewing Rate |
|
|
89% |
|
|
|
86% |
|
|
|
86% |
|
|
|
84% |
|
|
|
83% |
Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.
|
Program |
Application |
Binge Rate |
|
|
68% |
|
|
|
62% |
|
|
|
56% |
|
|
|
55% |
|
|
|
55% |
TV Ad Attention represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds. With summer games set to make a return, Tough as Nails on CBS took the top spot for broadcast Ad Attention in the month.
Top Programs by TV Ad Attention, BROADCAST, August 2020
|
Program |
Network |
Ad Attention |
|
|
75.2% |
|
|
|
74.5% |
|
|
|
73.2% |
|
|
|
72.6% |
|
|
|
77.4% |
Top Programs by TV Ad Attention, CABLE, August 2020
|
Program |
Network |
Ad Attention |
|
87.0% |
||
|
84.0% |
||
|
81.0% |
||
|
80.0% |
||
|
79.2% |
The brands with the best Ad Attention scores are making smart media-buying decisions - at the network, program and daypart level.
TVision Engagement Metrics, August 2020
|
Brand |
Ad Attention (%) |
|
|
75.0% |
|
|
75.0% |
|
|
73.0% |
|
|
73.0% |
|
|
71.0% |
Coursera Training recorded the highest Attention for the month for the first time in 2020.
To identify June’s top ad for Attention, we used our Creative Attention Score (CAS), to determine how well creative breaks through. These are the ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women.
August's Top Ad - Overall
Febreze - 'Air Effects' (111.6 Creative Attention Score)
August's Top Ad - Women
State Farm - 'Parker Promo' (111.6 Creative Attention Score).
August's Top Ad - Men
Chipotle - 'Digital Kitchen - Appetizing - $1 Delivery' (110.7 Creative Attention Score):
=For more information on Ad Attention, Ad Attention, or OTT Content, contact us.