--- title: "B&C: ‘House Hunters Int’l’ Tops in Ad Attention: TVision" description: "B&C: HGTV’s House Hunters International was the top primetime series for ad viewability in February, according to research company TVision." image: https://www.tvisioninsights.com/hubfs/show-11574-18756384985594727.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) News # B&C: ‘House Hunters Int’l’ Tops in Ad Attention: TVision March 13   |   News ‘Carol’s Second Act’ leads on broadcast in February By Jon Lafayette, [Broadcasting & Cable](https://www.broadcastingcable.com/news/house-hunters-intl-tops-in-ad-viewability-tvision) HGTV’s *House Hunters International* was the top primetime series for ad attention in February, according to research company TVision. The list of high-scoring cable shows was dominated by shows on Discovery Networks, including Discovery Channel’s *Gold Rush Alaska*, HGTV’s *Rehab Addict*, TNT’s *All Elite Wrestling: Dynamite*, HGTV’s *Extreme Makeover: Home Edition* and ID’s *In Pursuit with John Walsh.* Ad attention means that someone was in the room with the opportunity to see the commercials during the program. Cable shows usually score higher than broadcast programs. The top broadcast programs included *Carol’s Second Act* on CBS, *The Good Doctor* on ABC, *The Resident* on Fox, *Last Man Standing* on Fox and *The Connors* on ABC.   **TVision has also been looking at shows that stream over-the-top.** The top OTT show in terms of attention were *Rise of the Empires: Ottoman*, season one on Netflix, *The Good Place* on Netflix, *Shrill*, season two on Hulu and *Star Trek: Picard* on CBS All Access. The top binged shows were all on Nextflix: *The Good Place*, season four; *October Faction*, season one; *The Ranch*, season eight; *Zumbo’s Just Desserts*, season two and *Grace and Frankie*, season six. The top OTT shows for co-viewing were Netflix’s *Next in Fashion, Cheer* and *Narcos: Mexico.* The top brands for ad attention were Visiting Angels, Calm, AFLAC, Volvo and Samsung Media. The commercial with the highest creative attention score was “Gold Medal Grizzly” for Farmer’s Insurance. The Creative Attention score measures how well an ad breaks through the clutter of ads consumers see.   Read the full article on [Broadcasting & Cable](https://www.broadcastingcable.com/news/house-hunters-intl-tops-in-ad-viewability-tvision).   [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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