--- title: B&C: ‘Reef Break’ Top Show in June for Ad Attention description: The top TV show for ad viewability in June was Reef Break, according to new data from TVision. image: https://www.tvisioninsights.com/hubfs/1200x627-Q80_bfb84bfc67161351ef2002932aa072d9.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) News # B&C: ‘Reef Break’ Top Show in June for Ad Attention July 11   |   News *TVision data show strong showing for CBS, HGTV* By Jon Lafayette, [Broadcasting & Cable](https://www.broadcastingcable.com/news/reef-break-top-show-in-june-for-ad-viewability) The top TV show for ad attention in June was *Reef Break*, according to new data from TVision. Attention is defined the opportunity to view commercials during a programming because someone was in the room while the ads were playing. *Reef Break*, on ABC was the top show on broadcast with an 88.1% attention score. The next three top shows on broadcast were all on CBS: *NCIS, Life in Pieces *and *Elementary*. No. 5 for the month was *Masters of Illusion* on the CW. On cable, the top show for ad attention was *Ancient Aliens*, which racked up an 88% attention score. The next three highest scoring shows on cable all appeared on HGTV: *I**sland Life, Lakefront Bargain Hunt *and *Beach Hunters*. USA’s *Chrisley Knows Best* rounded out the top five. TVision also ranks TV commercials by Creative Attention Score, which measure how well an ad captures viewer attention--which means the viewer is looking at the screen--compared to other ads in the same pod. The top ad featured McDonald’s and Uber Eats. Other top scoring ads were for the Ram 1500 truck, Walgreens, Mr. Clean Clean Freak and Pedigree. The top ad among women was for Wayfair. The top ad for men was for Progressive insurance. Read the full article on [Broadcasting & Cable](https://www.broadcastingcable.com/news/reef-break-top-show-in-june-for-ad-viewability). [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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