Brands must invest in high quality content to ensure viewers' attention

By:  Roshni Nair 

Originally Published in: Best Media Info (India)

Yan Liu, CEO and Co-founder, TVision Insights, said that the company will soon launch a product to measure viewer attention in markets such as India where a lot of content consumption is taking place through mobile phones

TV and CTV Attention Report
The TV and CTV Attention Report