---
title: "Business Insider: TVision is one of the hottest adtech companies of 2021"
description: TVision is one of Business Insider's 18 hottest adtech companies of 2021.
---

[Resources | Viewability Has Come to TV | TVision ](https://www.tvisioninsights.com/resources)

# [Business Insider: TVision is one of the hottest adtech companies of 2021](https://www.tvisioninsights.com/resources/business-insider-2021-hottest-adtech)

 Written by [TVision](https://www.tvisioninsights.com/resources/author/tvision) | Dec 9, 2021 5:55:31 PM

By [Lauren Johnson, Business Insider](https://www.businessinsider.com/the-hottest-adtech-companies-of-2021-2021-11)

TVision is honored to be recognized as one of the [hottest adtech companies of 2021 by Business Insider](https://www.businessinsider.com/the-hottest-adtech-companies-of-2021-2021-11#tvision-wants-to-rival-nielsen-in-tv-ratings-20)!

The article states, "Most TV measurement services can determine whether an ad was shown, but not whether people were engaged with it, or if they were even in the room when the ad aired. TVision, which is trying to [unseat](https://www.businessinsider.com/tv-tech-companies-that-could-replace-nielsen-2021-8) de facto TV measurement leader Nielsen, places a box with eye-tracking technology in the homes of volunteers. It uses this panel to extrapolate whether audiences were actually engaged with the ads on TV."

The news site recognized TVision for our panel growth to international markets, our growing team and rapid revenue growth. 

Read the full article on [Business Insider](https://www.businessinsider.com/the-hottest-adtech-companies-of-2021-2021-11#tvision-wants-to-rival-nielsen-in-tv-ratings-20).

[View full post](https://www.tvisioninsights.com/resources/business-insider-2021-hottest-adtech)

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