---
title: Industry Round Up of TVision's CTV Insights
description: "TVision's December 2021 report \"State of CTV\" provides insights into AVOD and SVOD viewership, and the advertising that works on CTV."
---

[Resources | Viewability Has Come to TV | TVision ](https://www.tvisioninsights.com/resources)

# [Industry Round Up of TVision's CTV Insights](https://www.tvisioninsights.com/resources/ctv-insights-media)

 Written by [TVision](https://www.tvisioninsights.com/resources/author/tvision) | Dec 16, 2021 12:12:51 PM

The media and advertising industry have turned their attention to TVision and our transparent, cross-app measurement of the CTV landscape. Our latest report, [the State of CTV in December 2021,](https://info.tvisioninsights.com/ctv-advertising-report-december-2021-0) reveals the latest trends and momentum for viewer engagement and advertising impact.

Some of the highlights of the report include:

- As of Q3 of this year viewers spent more time on AVOD than SVOD
- While total number of apps per household dipped early in 2021 that number is on the rise again as of Q3 2021.
- Health, finance and entertainment are the industries doing the best to capture attention on CTV.

Read more about our report in [Media Post](https://www.mediapost.com/publications/article/369345/streamer-growth-results-in-more-competition-cutba.html), [Next TV](https://www.nexttv.com/news/viewers-spending-more-time-with-avod-that-svod-tvision), and [AdExchanger,](https://www.adexchanger.com/ad-exchange-news/monday13122021/) or [download it here](https://info.tvisioninsights.com/ctv-advertising-report-december-2021-0). 

 

[View full post](https://www.tvisioninsights.com/resources/ctv-insights-media)

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