---
title: "December: Top Shows, Brands, and Ads"
description: In December, CBS's 48 Hours took the top Broadcast spot. On cable, HGTV took 4 of the top 5 shows, with House Hunters International at the top of the list.
---

[Resources | Viewability Has Come to TV | TVision ](https://www.tvisioninsights.com/resources)

# [December: Top Shows, Brands, and Ads](https://www.tvisioninsights.com/resources/december-19-top-shows-brands-and-ads)

 Written by [TVision](https://www.tvisioninsights.com/resources/author/tvision) | Jan 8, 2020 9:10:15 PM

*Green Eggs and Ham was December's Most-Binged OTT Program and NFL Shop was the month's Top Ad.*

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data. Below is the full list of December's top programs, brands, and ads, as ranked by TV Ad Attention, and *Streaming Analytics* data.

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, [contact us](https://www.tvisioninsights.com/contact-us) and we’ll help you find the data you need.

For industry benchmarks, download TVision's [2019 TV Engagement Report](https://info.tvisioninsights.com/tv-performance-report-h1-2019) or download IPG Media Lab's ground-breaking analysis at [TVattention.com](http://tvviewability.com/).

#### **Top OTT Programs, by Attention Index**

**Attention Index** measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

| **Program ** | **Application** | **Attention Index** |
| --- | --- | --- |
|  Magic for Humans (S2) | Netflix | 131.0 |
| The Expanse (S4) | Amazon | 122.3 |
| The Man in the High Castle (S4) | Amazon | 121.1 |
| Marvel's Runaways (S3) | Hulu | 120.7 |
| The Crown (S3) | Netflix | 119.5 |

 

#### **Top OTT Programs, by Co-Viewing Rate**

**Co-Viewing Rate** refers to the number of impressions with more than one person in front of the screen.

| **Program ** | **Application** | **Co-Viewing Rate** |
| --- | --- | --- |
| John Mulaney & The Sack Lunch Bunch | Netflix | 56% |
| Don't F**k With Cats: Hunting an Internet Killer (S1) | Netflix | 45% |
| Sugar Rush Christmas (S1) | Netflix | 44% |
| The Mandalorian (S1) | Disney+ | 44% |
| The Man in the High Castle (S4) |  Amazon | 33% |

#### **Top OTT Programs, by Binge Rate**

**Binge Rate **measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session. 

| **Program ** | **Application ** | **Binge Rate** |
| --- | --- | --- |
| Green Eggs and Ham (S1) |  Netflix | 54% |
| Reprisal (S1) | Hulu | 47% |
| High School Musical: The Musical: The Series (S1) | Disney+ | 42% |
| Trolls: The Beat Goes On! (S8) |  Netflix | 38% |
| Astronomy Club: The Sketch Show (S1) | Netflix | 37% |

 

#### **Top Shows, by TV Attention**

[TV Attention](https://www.tvisioninsights.com/what-is-tv-viewability) represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds.

Last month, CBS's *48 Hours* took the top Broadcast spot. On cable, HGTV took 4 of the top 5 shows, with *House Hunters International* at the top of the list*.*

***Top Programs by TV Commercial Attention, BROADCAST  
**TVision Performance Metrics, December 2019*

| **Program ** | **Network ** | **Ad Attention (%)** |
| --- | --- | --- |
| 48 Hours | CBS | 96.0% |
| The Conners  | ABC  | 94.2%  |
| Batwoman  | CW  | 91.2%  |
| Young Sheldon  | CBS | 90.5%  |
| Modern Family  | ABC | 90.3% |

 

**Top Programs by TV Commercial Attention, CABLE  
***TVision Performance Metrics, December 2019*

| **Program ** | **Network ** | **Ad Attention (%)** |
| --- | --- | --- |
| House Hunters International | HGTV | 94.6% |
| Flip or Flop | HGTV | 94.3% |
| Bargain Mansions | HGTV |  92.3% |
| My Lottery Dream Home | HGTV | 90.9% |
| The Real Housewives of Dallas | BRAVO |  90.0% |

 

#### **Top Brands, by TV Attention**

TV Attention represents the opportunity to see - how often consumers are in the room when a brand ad airs. The brands with the best Attention scores are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks.

**Top Brands by TV Ad Attention  
**TVision Performance Metrics, December 2019

| **Brand** | **Ad Attention* (%)** |
| --- | --- |
| Dyson | 78.3% |
| American Petroleum Institute | 78.0% |
| Makers Mark | 78.0% |
| Waterpik | 77.7% |
| Daily Harvest | 77.5% |

 

**Dyson** closes the year strong by topping the Ad Attention list for December after coming in [second place in November](https://www.tvisioninsights.com/resources/november-top-shows-brands-and-ads). Not far behind were American Petroleum Institute with **Makers Mark**, **Waterpik**, and **Daily Harvest** finishing the top 5. While these brands were best at planning for a viewable audience, Attention only tells half the story.

#### **Top Ads, by Ad Attention**

To identify December's top ads for Attention, we analyzed **Creative Attention Score** (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women. You can watch the second-by-second analyses for each of these top-Attention ads below.

**December's Top Ad - ****OVERALL  
NFL Shop - 'Show Your Colors'** (111.2 Creative Attention Score): This fun commercial for NFL Shop topped all ads for December! The commercial is a case study in how fast cuts, music, and relating to consumers with team pride can drive Attention.**  
**

 

**December's Top Ad - MEN  
Sonic Drive-In - 'That's a Wrap' **(109.8 Creative Attention Score): That's a wrap! That's a car! This cheesy commercial had male viewers eying up Sonic Drive-In's new Fritos Chili Cheese Jr. Wrap.**  
**

 

**December's Top Ad - WOMEN  
Oral-B - 'On The Fence'** (112.3 Creative Attention Score): Wondering if an electric toothbrush is right for you? Oral-B has you covered.

 

=

For more information on Ad Attention, or OTT Content, [contact us](https://www.tvisioninsights.com/contact-us).

[View full post](https://www.tvisioninsights.com/resources/december-19-top-shows-brands-and-ads)

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