December 2020: Top Shows, Brands, and Ads

Hulu’s Letterkenny, released on December 26, earned the top spot in the Attention Index preventing a category sweep from Netflix. Meanwhile, ABC’s “American Housewife” captured the best Ad Attention for broadcast, and History Channel’s “Forged in Fire” did the same on cable. Ads from Vick, Progressive, and Chevrolet broke through to capture Attention best in the month.

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.  Below are the top performers for our Attention metrics across advertising, and broadcast, cable, and OTT content. 

To learn more about our data and how to leverage it to optimize ad campaigns, contact us.

 

Top OTT Programs, by Co-Viewing Rate

 

Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.

Program 

Application 

Co-Viewing Rate

On Pointe Disney

DISNEY PLUS LOGO

63%

The Holiday Movies That Made Us

NETFLIX

61%

we-are-the-champions

NETFLIX

61%

holiday-home-makeover-with-mr.-christmas

NETFLIX

58%

Nailed-It NETFLIX

56%

 

Top OTT Programs, by Attention Index

 

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

These were the top Streaming shows for Attention this month.

Program

Application 

Attention Index

Letterkenny-Logo

Hulu website logo-1

152.0

we-are-the-champions

NETFLIX

151.5

netflix-the-mess-you-leave-behind-looks-promising

NETFLIX

148.8

sub-buzz-465-1603474804-8

NETFLIX

140.8

confirman-quinta-y-ltima-temporada-de-the-crown-con-villana-de-harry-potter-como-reina-isabel-ii

NETFLIX

134.9

 

Top OTT Programs, by Binge Rate

 

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.

Program 

Application

Binge Rate

mandalorian-season2-logo

DISNEY PLUS LOGO

53%

home-for-christmas

NETFLIX

47%

The_Wonderful_World_of_Mickey_Mouse_logo-1

DISNEY PLUS LOGO

45%

Alice-Borderland-adaptacion-Haro-Aso_413068702_2419_1440x600

NETFLIX

45%

bigmouth_vertical-main_rgb_custom-99c2887556d3f90a7661141a8fb1f24c71b0640e-s800-c85

NETFLIX

44%

 

Top TV Shows, by TV Ad Attention

TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. American Housewife and The Goldbergs, both on ABC, took the top two spots for primetime broadcast Ad Attention in the month.

Top Programs by TV Ad Attention, BROADCAST, December 2020

Program

Network

Ad Attention

1600x640-Q90_a18dad09844128431981285a280901c7

ABC

53.4%

408x228-Q90_5063b0a0ca437afc41b0939182c5998c

ABC

50.6%

Young_Sheldon

1176px-CBS_logo.svg

47.5%

 

nQCKI-1576252779-136-show-CCC-960

The_CW_logo_white_4800x2000

46.8%

0_gGtu1_Cdv5oRP0cF

1176px-CBS_logo.svg

45.1%

 

Top Programs by TV Ad Attention, CABLE, December 2020

Program 

Network

Ad Attention

Forged-in-Fire-Logo-History-Gaming-Cypher 1200px-AMC_logo_2016.svg

8e56cdba9e19abf173ff387ae15ecce0

47.9%

MTV-TC-LOGO-ViacomCBS-MTV-Sticker-Printful-BlackLettering_1024x1024 200px-MTV_Logo.svg

47.1%

Unknown-3 OWN_2011_logo.svg

46.9%

Beyond-Oak-Island-2048x1152-promo-16x9-1 8e56cdba9e19abf173ff387ae15ecce0

46.4%

A.Chateau2017 1200px-HGTV_2010.svg

46.2%

 

Top Brands, by TV Ad Attention, December 2020

The brands with the best Ad Attention scores are leveraging strong creative and making smart media-buying decisions - at the network, program, and daypart level

Brand Ad Attention (%)
894-8940418_pacific-life-logo-png-transparent-pacific-life-insurance 41.8%
Bristol-Myers_Squibb_logo_logotype 41.3%
768px-LEGO_logo.svg 40.8%
100 (2) 40.8%
td_ameritrade_productcard-5c61ed44c9e77c000159c8f6 40.6%

 

 

Top Ad, by Ad Attention

To identify December’s top ad for Attention, we used our Creative Attention Score (CAS) which determine how well creative breaks through. These are the ads that drove the greatest audience engagement - isolated from the effects of media placement.

December's Top Ad - Overall

Vicks - 'VapoPatch' (105.8 Creative Attention Score):  

 

December's Top Ad - Women

Progressive - 'The Upper Hands' (110 Creative Attention Score): 

 

December's Top Ad - Men

Chevrolet - 'Wherever You Go' (108 Creative Attention Score): 

 

=For more information on Ad Attention, Ad Attention, or OTT Content, contact us.

 
The Auto TV Performance Report
The Auto TV Performance Report