--- title: "December 2020: Top Shows, Brands, and Ads" description: Hulu’s Letterkenny was released on December 26th and with only 6 days of airing, it earned the top spot for Attention Index avoiding the sweep from Netflix. Meanwhile, ABC “American Housewife” captured the best Ad Attention for broadcast, and History Channel “Forged in Fire” did the same on cable. Ads from Vick, Progressive, and Chevrolet broke through to capture Attention best in the month. image: https://www.tvisioninsights.com/hubfs/MV5BMDFjYTU5YjUtZDE5YS00NWZhLWE3ZWMtNDQ3NTkwYTk4MGZlXkEyXkFqcGdeQXVyMzYxMDk5ODA_._V1_.0.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # December 2020: Top Shows, Brands, and Ads *Hulu’s Letterkenny, released on December 26, earned the top spot in the ****Attention Index ****preventing a category sweep from Netflix. Meanwhile, ****ABC’s “American Housewife” ****captured the best Ad Attention for broadcast, and ****History Channel’s “Forged in Fire”**** did the same on cable. Ads from ****Vick, Progressive, ****and ****Chevrolet ****broke through to capture Attention best in the month.* TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.  Below are the top performers for our Attention metrics across advertising, and broadcast, cable, and OTT content.  To learn more about our data and how to leverage it to optimize ad campaigns, [contact us](https://www.tvisioninsights.com/contact-us).   #### **Top OTT Programs, by Co-Viewing Rate**   **Co-Viewing Rate** refers to the number of episode views with more than one person in front of the screen. | **Program ** | **Application ** | **Co-Viewing Rate** | | --- | --- | --- | | ![On Pointe Disney](https://www.tvisioninsights.com/hs-fs/hubfs/On%20Pointe%20Disney.jpeg?width=174&name=On%20Pointe%20Disney.jpeg) | ![DISNEY PLUS LOGO](https://www.tvisioninsights.com/hs-fs/hubfs/DISNEY%20PLUS%20LOGO.png?width=168&name=DISNEY%20PLUS%20LOGO.png) | 63% | | ![The Holiday Movies That Made Us](https://www.tvisioninsights.com/hs-fs/hubfs/The%20Holiday%20Movies%20That%20Made%20Us.jpeg?width=203&name=The%20Holiday%20Movies%20That%20Made%20Us.jpeg) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=189&name=NETFLIX.png) | 61% | | ![we-are-the-champions](https://www.tvisioninsights.com/hs-fs/hubfs/we-are-the-champions.jpeg?width=219&name=we-are-the-champions.jpeg) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=167&name=NETFLIX.png) | 61% | | ![holiday-home-makeover-with-mr.-christmas](https://www.tvisioninsights.com/hs-fs/hubfs/holiday-home-makeover-with-mr.-christmas.jpg?width=227&name=holiday-home-makeover-with-mr.-christmas.jpg) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=200&name=NETFLIX.png) | 58% | | ![Nailed-It](https://www.tvisioninsights.com/hs-fs/hubfs/Nailed-It.jpeg?width=189&name=Nailed-It.jpeg) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=174&name=NETFLIX.png) | 56% |   #### **Top OTT Programs, by Attention Index**   **Attention Index** measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. These were the top Streaming shows for Attention this month. | **Program** | **Application ** | **Attention Index** | | --- | --- | --- | | ![Letterkenny-Logo](https://www.tvisioninsights.com/hs-fs/hubfs/Letterkenny-Logo.jpeg?width=217&name=Letterkenny-Logo.jpeg) | ![Hulu website logo-1](https://www.tvisioninsights.com/hs-fs/hubfs/Hulu%20website%20logo-1.png?width=178&name=Hulu%20website%20logo-1.png) | 152.0 | | ![we-are-the-champions](https://www.tvisioninsights.com/hs-fs/hubfs/we-are-the-champions.jpeg?width=210&name=we-are-the-champions.jpeg) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=178&name=NETFLIX.png) | 151.5 | | ![netflix-the-mess-you-leave-behind-looks-promising](https://www.tvisioninsights.com/hs-fs/hubfs/netflix-the-mess-you-leave-behind-looks-promising.jpeg?width=217&name=netflix-the-mess-you-leave-behind-looks-promising.jpeg) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=177&name=NETFLIX.png) | 148.8 | | ![sub-buzz-465-1603474804-8](https://www.tvisioninsights.com/hs-fs/hubfs/sub-buzz-465-1603474804-8.jpeg?width=217&name=sub-buzz-465-1603474804-8.jpeg) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=178&name=NETFLIX.png) | 140.8 | | ![confirman-quinta-y-ltima-temporada-de-the-crown-con-villana-de-harry-potter-como-reina-isabel-ii](https://www.tvisioninsights.com/hs-fs/hubfs/confirman-quinta-y-ltima-temporada-de-the-crown-con-villana-de-harry-potter-como-reina-isabel-ii.png?width=193&name=confirman-quinta-y-ltima-temporada-de-the-crown-con-villana-de-harry-potter-como-reina-isabel-ii.png) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=178&name=NETFLIX.png) | 134.9 |   #### **Top OTT Programs, by Binge Rate**   **Binge Rate **measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session. | **Program ** | **Application** | **Binge Rate** | | --- | --- | --- | | ![mandalorian-season2-logo](https://www.tvisioninsights.com/hs-fs/hubfs/mandalorian-season2-logo.jpg?width=218&name=mandalorian-season2-logo.jpg) | ![DISNEY PLUS LOGO](https://www.tvisioninsights.com/hs-fs/hubfs/DISNEY%20PLUS%20LOGO.png?width=178&name=DISNEY%20PLUS%20LOGO.png) | 53% | | ![home-for-christmas](https://www.tvisioninsights.com/hs-fs/hubfs/home-for-christmas.jpg?width=218&name=home-for-christmas.jpg) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=178&name=NETFLIX.png) | 47% | | ![The_Wonderful_World_of_Mickey_Mouse_logo-1](https://www.tvisioninsights.com/hs-fs/hubfs/The_Wonderful_World_of_Mickey_Mouse_logo-1.jpg?width=218&name=The_Wonderful_World_of_Mickey_Mouse_logo-1.jpg) | ![DISNEY PLUS LOGO](https://www.tvisioninsights.com/hs-fs/hubfs/DISNEY%20PLUS%20LOGO.png?width=178&name=DISNEY%20PLUS%20LOGO.png) | 45% | | ![Alice-Borderland-adaptacion-Haro-Aso_413068702_2419_1440x600](https://www.tvisioninsights.com/hs-fs/hubfs/Alice-Borderland-adaptacion-Haro-Aso_413068702_2419_1440x600.jpg?width=218&name=Alice-Borderland-adaptacion-Haro-Aso_413068702_2419_1440x600.jpg) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=180&name=NETFLIX.png) | 45% | | ![bigmouth_vertical-main_rgb_custom-99c2887556d3f90a7661141a8fb1f24c71b0640e-s800-c85](https://www.tvisioninsights.com/hs-fs/hubfs/bigmouth_vertical-main_rgb_custom-99c2887556d3f90a7661141a8fb1f24c71b0640e-s800-c85.jpeg?width=218&name=bigmouth_vertical-main_rgb_custom-99c2887556d3f90a7661141a8fb1f24c71b0640e-s800-c85.jpeg) | ![NETFLIX](https://www.tvisioninsights.com/hs-fs/hubfs/NETFLIX.png?width=178&name=NETFLIX.png) | 44% |   #### **Top TV Shows, by TV Ad Attention** TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. **American Housewife **and **The Goldbergs, **both on **ABC, **took the top two spots for primetime broadcast Ad Attention in the month. ***Top Programs by TV Ad Attention, BROADCAST, December ****2020*** | **Program** | **Network** | **Ad Attention** | | --- | --- | --- | | ![1600x640-Q90_a18dad09844128431981285a280901c7](https://www.tvisioninsights.com/hs-fs/hubfs/1600x640-Q90_a18dad09844128431981285a280901c7.jpg?width=262&name=1600x640-Q90_a18dad09844128431981285a280901c7.jpg) | ![ABC](https://www.tvisioninsights.com/hs-fs/hubfs/ABC.png?width=109&name=ABC.png) | 53.4% | | ![408x228-Q90_5063b0a0ca437afc41b0939182c5998c](https://www.tvisioninsights.com/hs-fs/hubfs/408x228-Q90_5063b0a0ca437afc41b0939182c5998c.jpg?width=220&name=408x228-Q90_5063b0a0ca437afc41b0939182c5998c.jpg) | ![ABC](https://www.tvisioninsights.com/hs-fs/hubfs/ABC.png?width=109&name=ABC.png) | 50.6% | | ![Young_Sheldon](https://www.tvisioninsights.com/hs-fs/hubfs/Young_Sheldon.jpeg?width=220&name=Young_Sheldon.jpeg) | ![1176px-CBS_logo.svg](https://www.tvisioninsights.com/hs-fs/hubfs/1176px-CBS_logo.svg.png?width=188&name=1176px-CBS_logo.svg.png) | 47.5% | |   ![nQCKI-1576252779-136-show-CCC-960](https://www.tvisioninsights.com/hs-fs/hubfs/nQCKI-1576252779-136-show-CCC-960.jpg?width=220&name=nQCKI-1576252779-136-show-CCC-960.jpg) | ![The_CW_logo_white_4800x2000](https://www.tvisioninsights.com/hs-fs/hubfs/The_CW_logo_white_4800x2000.png?width=187&name=The_CW_logo_white_4800x2000.png) | 46.8% | | ![0_gGtu1_Cdv5oRP0cF](https://www.tvisioninsights.com/hs-fs/hubfs/0_gGtu1_Cdv5oRP0cF.jpeg?width=220&name=0_gGtu1_Cdv5oRP0cF.jpeg) | ![1176px-CBS_logo.svg](https://www.tvisioninsights.com/hs-fs/hubfs/1176px-CBS_logo.svg.png?width=188&name=1176px-CBS_logo.svg.png) | 45.1% |   ***Top Programs by TV Ad Attention, CABLE, December 2020*** | **Program ** | **Network** | **Ad Attention** | | --- | --- | --- | | ![Forged-in-Fire-Logo-History-Gaming-Cypher](https://www.tvisioninsights.com/hs-fs/hubfs/Forged-in-Fire-Logo-History-Gaming-Cypher.jpg?width=218&name=Forged-in-Fire-Logo-History-Gaming-Cypher.jpg) | ![1200px-AMC_logo_2016.svg](https://www.tvisioninsights.com/hubfs/1200px-AMC_logo_2016.svg.png) ![8e56cdba9e19abf173ff387ae15ecce0](https://www.tvisioninsights.com/hs-fs/hubfs/8e56cdba9e19abf173ff387ae15ecce0.jpg?width=149&name=8e56cdba9e19abf173ff387ae15ecce0.jpg) | 47.9% | | ![MTV-TC-LOGO-ViacomCBS-MTV-Sticker-Printful-BlackLettering_1024x1024](https://www.tvisioninsights.com/hs-fs/hubfs/MTV-TC-LOGO-ViacomCBS-MTV-Sticker-Printful-BlackLettering_1024x1024.png?width=218&name=MTV-TC-LOGO-ViacomCBS-MTV-Sticker-Printful-BlackLettering_1024x1024.png) | ![200px-MTV_Logo.svg](https://www.tvisioninsights.com/hs-fs/hubfs/200px-MTV_Logo.svg.png?width=162&name=200px-MTV_Logo.svg.png) | 47.1% | | ![Unknown-3](https://www.tvisioninsights.com/hs-fs/hubfs/Unknown-3.jpeg?width=218&name=Unknown-3.jpeg) | ![OWN_2011_logo.svg](https://www.tvisioninsights.com/hs-fs/hubfs/OWN_2011_logo.svg.png?width=170&name=OWN_2011_logo.svg.png) | 46.9% | | ![Beyond-Oak-Island-2048x1152-promo-16x9-1](https://www.tvisioninsights.com/hs-fs/hubfs/Beyond-Oak-Island-2048x1152-promo-16x9-1.jpg?width=218&name=Beyond-Oak-Island-2048x1152-promo-16x9-1.jpg) | ![8e56cdba9e19abf173ff387ae15ecce0](https://www.tvisioninsights.com/hs-fs/hubfs/8e56cdba9e19abf173ff387ae15ecce0.jpg?width=174&name=8e56cdba9e19abf173ff387ae15ecce0.jpg) | 46.4% | | ![A.Chateau2017](https://www.tvisioninsights.com/hs-fs/hubfs/A.Chateau2017.jpg?width=218&name=A.Chateau2017.jpg) | ![1200px-HGTV_2010.svg](https://www.tvisioninsights.com/hs-fs/hubfs/1200px-HGTV_2010.svg.png?width=162&name=1200px-HGTV_2010.svg.png) | 46.2% |   #### **Top Brands, by TV Ad Attention, December 2020** The brands with the best Ad Attention scores are leveraging strong creative and making smart media-buying decisions - at the network, program, and daypart level | Brand | Ad Attention (%) | | --- | --- | | ![894-8940418_pacific-life-logo-png-transparent-pacific-life-insurance](https://www.tvisioninsights.com/hs-fs/hubfs/894-8940418_pacific-life-logo-png-transparent-pacific-life-insurance.png?width=191&name=894-8940418_pacific-life-logo-png-transparent-pacific-life-insurance.png) | 41.8% | | ![Bristol-Myers_Squibb_logo_logotype](https://www.tvisioninsights.com/hs-fs/hubfs/Bristol-Myers_Squibb_logo_logotype.png?width=469&name=Bristol-Myers_Squibb_logo_logotype.png) | 41.3% | | ![768px-LEGO_logo.svg](https://www.tvisioninsights.com/hs-fs/hubfs/768px-LEGO_logo.svg.png?width=100&name=768px-LEGO_logo.svg.png) | 40.8% | | ![100 (2)](https://www.tvisioninsights.com/hs-fs/hubfs/100%20(2).jpg?width=208&name=100%20(2).jpg) | 40.8% | | ![td_ameritrade_productcard-5c61ed44c9e77c000159c8f6](https://www.tvisioninsights.com/hs-fs/hubfs/td_ameritrade_productcard-5c61ed44c9e77c000159c8f6.png?width=221&name=td_ameritrade_productcard-5c61ed44c9e77c000159c8f6.png) | 40.6% |     #### **Top Ad, by Ad Attention** To identify December’s top ad for Attention, we used our Creative Attention Score (CAS) which determine how well creative breaks through. These are the ads that drove the greatest audience engagement - isolated from the effects of media placement. **December****'s Top Ad - Overall** **Vicks - 'VapoPatch' **(105.8 Creative Attention Score):     **December's Top Ad - Women** **Progressive**** - 'The Upper Hands' **(110 Creative Attention Score):    **December's Top Ad - Men** **Chevrolet - 'Wherever You Go'** (108 Creative Attention Score):    =For more information on Ad Attention, Ad Attention, or OTT Content, [contact us](https://www.tvisioninsights.com/contact-us).   [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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