---
title: Dentsu - Free Webinar -  Unlocking the New Currency of Attention
description: Please join Dentsu for a free webinar on May 27 at 9:30 a.m BST. Dentsu maintains that attention is the first 'human' metric for advertising measurement.
---

[Resources | Viewability Has Come to TV | TVision ](https://www.tvisioninsights.com/resources)

# [Dentsu - Free Webinar -  Unlocking the New Currency of Attention](https://www.tvisioninsights.com/resources/dentsu-attention-webinar)

 Written by [TVision](https://www.tvisioninsights.com/resources/author/tvision) | May 19, 2021 10:02:14 PM

Dentsu, one of the world's largest ad agencies, is helping to pioneer the adoption of Attention metrics.  In their upcoming [Attention Economy report](https://www.dentsu.com/uk/en/our-latest-thinking/unlocking-the-new-currency-of-attention), Dentsu discusses how Attention can be used to drive greater value and improve the measurement of ad campaigns across platforms. TVision is proud to have supported their Attention Economy initiative with insight and data on TV and CTV attention measurement. 

 

Please join [Dentsu for their free webinar on May 27 at 9:30 a.m BST](https://dentsu.zoom.us/webinar/register/WN_Ad53MMwFSPWxTcT4z-ZsuQ).

 

In both the webinar and report, Dentsu highlights Attention as the first 'human' metric for advertising measurement. Using data from TVision and Lumen, Dentsu will discuss how marketers can leverage Attention metrics within planning and move forward with Attention as a currency. 

 

Can't make the webinar? You can still [download the free report](https://www.dentsu.com/uk/en/our-latest-thinking/unlocking-the-new-currency-of-attention) from Dentsu. 

 

[View full post](https://www.tvisioninsights.com/resources/dentsu-attention-webinar)

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