---
title: "Digiday: Attention Metrics Show Potential at Top and Bottom of Funnel"
description: Digiday reports on agency and brand adoption of attention metrics at a recent even TVision hosted with Adelaide.
---

[Resources | Viewability Has Come to TV | TVision ](https://www.tvisioninsights.com/resources)

# [Digiday: Attention Metrics Show Potential at Top and Bottom of Funnel](https://www.tvisioninsights.com/resources/digiday-adelaide-attention)

 Written by [TVision](https://www.tvisioninsights.com/resources/author/tvision) | Apr 7, 2022 3:11:34 PM

We were excited to join Adelaide to host brand and agency leaders for a great conversation about attention metrics in action in New York City last week. Michael Burgi, editor at Digiday attended the event and [reported that the conversation focused on planning and activation opportunities](https://digiday.com/media/media-buying-briefing-attention-metrics-show-potential-at-top-and-bottom-of-marketing-funnel/). 

“There was a strong correlation between attention and performance metrics,” said Sebastien Hernoux, chief data and technology officer for OMD. “We’re optimizing against attention — and now we’re working on how to fold it into our activation plans.”

[Download our recent eBook](https://info.tvisioninsights.com/upfront-ebook) to get tips on high attention TV and CTV environments and how to integrate attention metrics into [Upfront planning](https://info.tvisioninsights.com/upfront-ebook). 

[View full post](https://www.tvisioninsights.com/resources/digiday-adelaide-attention)

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