---
title: Does TV have a Attention Problem?
description: IPG Media Lab released industry research that quantified TV Viewability. The findings? 29% of the time, TV ads are not viewable.
---

[Resources | Viewability Has Come to TV | TVision ](https://www.tvisioninsights.com/resources)

# [Does TV have a Attention Problem?](https://www.tvisioninsights.com/resources/does-tv-have-a-viewability-problem)

 Written by [TVision](https://www.tvisioninsights.com/resources/author/tvision) | Jun 25, 2019 9:33:57 AM

In 2019, IPG Media Lab released groundbreaking industry research that quantified TV Attention, presenting to to industry leaders across the country. The findings were uncanny. 29% of the time, TV ads are not viewable. 

Want to learn more about TV Attention? [Watch presentations by IPG Media Lab, TVision, and our conversation with Danone's VP of Marketing here](https://www.tvisioninsights.com/resources/advertising-club-new-york-quantifying-tv-viewability).

Got questions, or want a demo of how to solve your brand's TV Attention problem? [Contact us](https://www.tvisioninsights.com/contact-us)!

[View full post](https://www.tvisioninsights.com/resources/does-tv-have-a-viewability-problem)

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