In 2019, IPG Media Lab released groundbreaking industry research that quantified TV Attention, presenting to to industry leaders across the country. The findings were uncanny. 29% of the time, TV ads are not viewable.
Want to learn more about TV Attention? Watch presentations by IPG Media Lab, TVision, and our conversation with Danone's VP of Marketing here.
Got questions, or want a demo of how to solve your brand's TV Attention problem? Contact us!