--- title: Eye-Tracking TV Tech Yields Big Attention Results description: Using new eye-tracking technology, TVision Insights says the highest attention for a broadcast network TV show goes to CBS’ Life In Pieces. The company’s technology measures where panelists are looking -- as well as where they are in the room -- for every second of programming or advertising. image: https://www.tvisioninsights.com/hubfs/0_Pie7H15Cm_W5wsOw.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) News # Eye-Tracking TV Tech Yields Big Attention Results June 6   |   News By: Wayne Friendman [Originally published in MediaPost](https://www.mediapost.com/publications/article/302383/eye-tracking-tv-tech-yields-big-attention-results.html)   Using new eye-tracking technology, TVision Insights says the highest “attention” for a broadcast network TV show goes to CBS’ “Life In Pieces.” The company’s technology measures where panelists are looking -- as well as where they are in the room -- for every second of programming or advertising. The technology detects -- but doesn’t identify -- who that viewer is. “Life in Pieces” scored a 132.3 index. The index is the sum of the seconds of attention divided by the sum of seconds in the room, with 100 being the average. Others on the high attention list are NBC’s “Little Big Shots” (132.0); Fox’ “The Mick” (131.6); CBS’ “The Good Fight” (130.9); NBC’s “Superstore” (130.8); ABC’s “black-ish” (126.7); Fox’s “New Girl” (125.8); Fox’ “MasterChef Celebrity Showdown” (125.1); NBC’s “Chicago Med” (124.0); and NBC’s “Trial & Error” (123.8). The top two cable shows are Cooking Channel’s “Unwrapped 2.0” (231.9) and A&E’s “60 Days In: Atlanta” (230.2). The best OTT shows are Hulu’s “The Path” (223.6) and Amazon’s “Z: The Beginning of Everything” (169.1). Research was conducted from January 1 to March 3, 2017, using 7,500 individuals in Boston, Chicago, and Dallas, with self-reported demographic data. Advertising attention was also revealed. Geico garnered the best results, followed by Nutrisystem, Progressive, Verizon, AT&T Wireless, Liberty Mutual, T-Mobile, Chevrolet, Ford and Comcast. “Marketers are concerned about the impact their commercials are having among audiences that appear to be perennially distracted by mobile devices, in addition to talking, eating, etc. while watching TV,” writes Gerard Broussard, principal, pre-meditated media for TVision Insights, in the report. [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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