As Number of People in Room Increases, Distractions From Program Decrease
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MediaHub, the media arm of Mullen Lowe, partnered with TVision Insights last spring to test their facial recognition technology, which promises to analyze second-by-second viewer engagement and attention during TV programming and commercials.
"TVision's passive analysis of TV viewer attention and reaction enabled us to understand different advertisements' effectiveness in garnering audience attention on different networks and programs in a key market," said Steve Kalb, senior VP-director of video investments, MediaHub. "
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