---
title: How Does Attention Impact Brand Outcomes?
description: Learn how attention impacts brand outcomes at the June meeting of The Attention Council.
---

[Resources | Viewability Has Come to TV | TVision ](https://www.tvisioninsights.com/resources)

# [How Does Attention Impact Brand Outcomes?](https://www.tvisioninsights.com/resources/impact-of-attention-on-brand-outcomes)

 Written by [TVision](https://www.tvisioninsights.com/resources/author/tvision) | Jun 11, 2021 1:15:59 PM

The Attention Council, an organization of advertising and media industry leaders, will explain the impact of attention on brand outcomes at their June 16 summit. You can register for the free online event at [The Attention Council website.](https://www.theattentioncouncil.org/events/tac-summit-june-2021)

Industry leaders Karen Nelson Field of Amplified Intelligence, Adelaide's Marc Guldimann and Nishat Mehta from IRI will detail industry case studies featured in the Council's new whitepaper, which will be available for download after the event. 

[Register today.](https://www.theattentioncouncil.org/events/tac-summit-june-2021)

[View full post](https://www.tvisioninsights.com/resources/impact-of-attention-on-brand-outcomes)

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