May: Top Shows by TV Ad Viewability

Out with the old, in with the new! Finales, premieres, and cancellations drove May's top shows.

Below is the full list of May's top programs, as ranked by TV Ad Viewability. TVision uses cutting-edge technology to uncover second-by-second, person-level TV performance data. 

To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, contact us and we’ll help you find the data you need.  For IPG Media Lab's industry benchmarks, download the full report at: TVviewability.com.

 

TVision's Top Programs by TV Commercial Viewability, Broadcast

May 2019

Program Network Ad Viewability (%)
Supergirl CW 94.1%
A.P. Bio NBC 93.1%
Songland NBC 88.8%
The Resident FOX 87.9%
Proven Innocent FOX 87.6%

 

On cable, BBC America's Killing Eve took the top spot. According to Deadline, Killing Eve has posted 87% season-to-season viewership gain. This indicates that Killing Eve has an audience that is not only growing, but highly engaged to the ads between program breaks.

 

TVision's Top Programs by TV Commercial Viewability, Cable

May 2019

Program Network Ad Viewability (%)
Killing Eve BBC America 90.8%
American Pickers History Channel 89.9%
The Hot Zone National Geographic 88.9%
Expedition Unknown Discovery Channel 86.0%
See No Evil Investigation Discovery 85.4%

 

What is TV Viewability?

TV Viewability: The percentage of ad impressions where a viewer was in the room for two or more seconds. You can learn more about TV Viewability here.

The Auto TV Performance Report
The Auto TV Performance Report