---
title: Attention Takes Center Stage at ARF AudienceXScience
description: Attention Metrics take center stage at ARF; Media Post recapped the day's discussions with industry leaders from TVision, RealEyes, Adelaide, Dentsu and Havas
---

[Resources | Viewability Has Come to TV | TVision ](https://www.tvisioninsights.com/resources)

# [Attention Takes Center Stage at ARF AudienceXScience](https://www.tvisioninsights.com/resources/mediapost-attention-arf)

 Written by [TVision](https://www.tvisioninsights.com/resources/author/tvision) | Apr 14, 2022 3:42:03 PM

[Media Post's Tony Jarvis recaps](https://www.mediapost.com/publications/article/372952/will-attention-metrics-bring-impressions-refor.html) a  full day focused on Attention at ARF's AudienceXScience. Jarvis writes, "CIMM’s [Jon] Watts, together with Caroline Hugonenc, senior vice president-research & insights of Teads, reminded the ARF conference’s virtual audience that attention, whether for content or ads, was a precious resource for consumers and “does not happen in a vacuum.”

The event featured multiple panel presentations on attention, including "The Attention Economy" presented by Dentsu, TVision and Lumen, as well as a review of research from TVision and RealEyes that explained how the strength of creative impacts viewer attention to TV ads.

[View full post](https://www.tvisioninsights.com/resources/mediapost-attention-arf)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "TVision"
  },
  "dateModified" : "2022-04-14T15:42:03.646Z",
  "datePublished" : "2022-04-14T15:42:03Z",
  "headline" : "Attention Takes Center Stage at ARF AudienceXScience",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1414,
    "url" : "https://3023204.fs1.hubspotusercontent-na1.net/hubfs/3023204/iStock-1159988314.jpg",
    "width" : 2121
  },
  "mainEntityOfPage" : "https://www.tvisioninsights.com/resources/mediapost-attention-arf",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Resources"
  }
}
```