--- title: MediaPost: 'Lethal Weapon,' 'Arrow' Register Best Ad Attention Metrics description: Fox’s “Lethal Weapon” and The CW’s “Arrow” scored the best for ad viewability and ad attention during the second half of the 2018-2019 TV season. image: https://www.tvisioninsights.com/hubfs/arrow-560.jpeg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) News # MediaPost: 'Lethal Weapon,' 'Arrow' Register Best Ad Attention Metrics August 15   |   News By Wayne Friedman, [MediaPost](https://www.mediapost.com/publications/article/339341/lethal-weapon-arrow-register-best-ad-viewabil.html) Fox’s “Lethal Weapon” and The CW’s “Arrow” scored the best results when it came to ad attention during the second half of the 2018-2019 TV season, according to TVision. The TV research company said those two prime-time broadcast shows “stood out as two of the best broadcast TV advertising opportunities of the year.”   TVision measures second-by-second TV viewing using what the company calls “eyes-on-the screen” computer-vision technology. It defines an ad attention measure as the percentage of all ad impressions in which a viewer was “in the room” for two or more seconds. The ad attention measure is the percentage of all ad impressions in which the viewer was “looking” at the TV screen for two or more seconds. “Weapon” was the third-best when it came to attention (a 88.2% score) and first for attention (65.9%). “Arrow” posted an 87.8% number for attention (fifth place) and 57.8% for attention (6th place). The top five in ad attention were CBS’ “NCIS,” CW’s “Legacies," Fox’s “Lethal Weapon,” CW’s “In The Dark” and CW’s “Arrow.” Top ad attention shows were Fox’s “Lethal Weapon,” ABC’s “Speechless,” ABC’s “Fresh Off the Boat,” NBC’ “Will & Grace” and Fox’s “The Passage.” When it comes to ad attention, David Cohen, a TVision advisor and former senior executive at Magna North America, stated: “As we know, all impressions are not created equal. All impressions are not necessarily viewed by human beings that are attentive, receptive and ready to buy your product or service. In fact, one could argue in today’s complex media environment, genuine human attention is our most precious commodity.” The data comes from 5,000 U.S. homes, January 1, 2019  to June 30, 2019, with demographic data self-reported by the respondents. All data is from viewers 2 years+ and includes live TV program plus three days of time-shifted viewing. Top brands for ad attention over the first six months of the year were Juul, Navage, Levis, T-Mobile and Vanda Pharmaceuticals. Top brands for ad attention were Cologuard, Levi's, Mazda, California Milk Advisory Board and T-Mobile. As for cable shows, A&E’s “Zombie House Flipping” and History Channel’s “Ancient Aliens” did the best overall in both attention and attention categories, earning top 10 results. Syfy’s “The Magicians” posted the best score for ad attention at 91.6%. TLC’s “My Big Fat Fabulous Life” had the best for ad attention at 58.6%. Read the full article in [MediaPost](https://www.mediapost.com/publications/article/339341/lethal-weapon-arrow-register-best-ad-viewabil.html). [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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