Does Home Field Advantage Matter to Viewers?

This year's All-Star Game missed the mark on attention. The Attention Index for this years game was nearly 20 points lower than last year, signaling a less interested audience, even though ratings were similar for both years. Dull game? Did removing home-field advantage affect desire to watch closely? Lack of star power? You be the judge. Below is our analysis of the game, and advertisers that supported it.

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MLB All Star Attention
TV and CTV Attention Report
The TV and CTV Attention Report