---
title: ‘Modern Family,’ ‘Turn’ Grab Viewers’ Attention in 3rd Quarter
description: ‘Modern Family,’ ‘Turn’ Grab Viewers’ Attention in 3rd Quarter
---

[Resources | Viewability Has Come to TV | TVision ](https://www.tvisioninsights.com/resources)

# [‘Modern Family,’ ‘Turn’ Grab Viewers’ Attention in 3rd Quarter](https://www.tvisioninsights.com/resources/modern-family-turn-grab-viewers-attention-3rd-quarter)

 Written by [Jonathan Kriner, Director, Marketing](https://www.tvisioninsights.com/resources/author/jonathan-kriner-director-marketing) | Nov 15, 2017 3:59:54 PM

By Jon Lafayette

[Originally published in Broadcasting & Cable](http://www.broadcastingcable.com/news/currency/modern-family-turn-grab-viewers-attention-3d-quarter/170104)

As the new fall TV season revved up, ABC’s comedy *Modern Family* drew the most attention from viewers, according to a new third quarter report from research company TVision.

Among the broadcast shows that premiered toward the end of the quarter, CBS’s *Young Sheldon*, ABC,’s *The Good Doctor* and CBS’s *Me, Myself and I*, finished in the Top 10 overall, along with the return of *Will & Grace *on NBC.

NBC’s big hit, *This is Us*, which made its much anticipated return on September 26, finished outside the top 10.

Among cable programs the top show was AMC’s *Turn: Washington’s Spies*. Other top cable shows included TLC’s *My Giant Life*, Travel Channel’s *Food Paradise*, FX’s *Better Things* and Food Network’s *Chopped Junior*.

The most attention getting brands in the quarter were Bounce, Land Rover, Annapurna Pictures, GMC and Focus Features.

The top individual commercials were spots for Yoplait’s Go-Gurt, Blue Emu, GoDaddy, Kohl’s and the U.S. Army.

TVision generates its Attention Index by measuring how long a viewer’s eyes are on the screen, compared to how long they’re in the room while the TV is on.

It also calculates a Creative Attention Score that measures a commercial’s ability to break through, taking into account the other spots in a pod.

“The rankings of most attention-grabbing programs, commercials, and brands showcase how TV networks and advertisers can use AI to evaluate the quality of the audience watching a specific program and CAS to measure a commercial’s ability to break through from its surrounding content,” says Mark Green, chief strategy officer for TVision Insights, in the report.

[View full post](https://www.tvisioninsights.com/resources/modern-family-turn-grab-viewers-attention-3rd-quarter)

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