---
title: "New Report: TVision's State of Streaming August 2025"
description: "Welcome to TVision’s State of Streaming, August 2025 edition.

In this report we take a look at the apps, viewer trends, shows and events that were key to streaming innovation in the first half of 2025. We reveal the apps on America's TVs; how genre alignment impacts ad attention; how content ratings impact attention, the increase in streaming live sports, and more. "
image: https://www.tvisioninsights.com/hubfs/StateofStreaming_2025-H1-social-v3.jpg
---

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                    ### TVRev and TVision: What We Watch When We Watch YouTube On TV
                    
                    
                    
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                    ### Why the World Cup's Quietest Matches Won the Most Attention
                    
                    
                    
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 Blog

# New Report: TVision's State of Streaming August 2025

 August 12    |   Blog

 

We are excited to reveal the latest edition of the [TVision State of Streaming report.](https://info.tvisioninsights.com/streaming-h1-2025) The twice yearly report provides the industry with benchmarks and insights into advancements and innovation in all things streaming - from breakthrough original content and live sports, to how advertisers can best engage streaming viewers across all the major apps.

As John Rose, Senior Partner Emeritus and Senior Advisor at BCG states in the forward to this report,  "Streaming TV continues to grow and is winning. It’s the prevailing pathway for video content on the living room TV...  For marketers, CTV is becoming a material opportunity, and they are responding with larger investments. Streaming apps are presenting creative opportunities for media investments—traditional TV ads, pause ads, and shorter ads."

But marketers face challenges to getting this opportunity right. The data  in this report provides marketers and media companies with the necessary information to meet these challenges.

In this report we take a look at the apps, viewer trends, shows and events that were key to streaming innovation in the first half of 2025.

We reveal:

- The apps on America's TVs
- How genre alignment impacts ad attention;
- How content ratings impact attention
- The increase in streaming live sports, and more. 

 

[Download the report today!](https://info.tvisioninsights.com/streaming-h1-2025)

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## More resources from TVision

<https://www.tvisioninsights.com/resources/tvrev-and-tvision-what-we-watch-when-we-watch-youtube-on-tv>

[blog](https://www.tvisioninsights.com/resources/tag/blog)

[TVRev and TVision: What We Watch When We Watch YouTube On TV](https://www.tvisioninsights.com/resources/tvrev-and-tvision-what-we-watch-when-we-watch-youtube-on-tv)

Alan Wolk from TVRev and TVision's CEO Yan Liu discuss what and how people are watching on YouTube when they watch it on TV.

[Read More](https://www.tvisioninsights.com/resources/tvrev-and-tvision-what-we-watch-when-we-watch-youtube-on-tv)

<https://www.tvisioninsights.com/resources/2026-world-cup-attention>

[insights](https://www.tvisioninsights.com/resources/tag/insights)

[Why the World Cup's Quietest Matches Won the Most Attention](https://www.tvisioninsights.com/resources/2026-world-cup-attention)

Going into the tournament, the script wrote itself. Argentina, Spain, France, England, Germany, Portugal, the Netherlands were the blue-chip names that would carry the summer. And on reach, they did exactly that. The biggest TV audiences landed where everyone assumed they would: the USA games, Brazil, the powerhouses. Then we looked at attention and the script came apart.

[Read More](https://www.tvisioninsights.com/resources/2026-world-cup-attention)

<https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report>

[blog](https://www.tvisioninsights.com/resources/tag/blog)

[TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report)

Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads.

[Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report)

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