--- title: Measuring OTT Viewership and Attention Just Got Easier With TVision description: TVision Insights uses data science and motion capture technology to measure attention to all content and advertising, including OTT services. image: https://www.tvisioninsights.com/hubfs/MEASURING%20OTT%20VIEWERSHIP%20AND%20ATTENTION%20JUST%20GOT%20EASIER%20WITH%20TVISION.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog # Measuring OTT Viewership and Attention Just Got Easier With TVision April 17   |   Blog When it comes to consuming content on TV, there are now more options than ever - Over The Top (OTT), Broadcast and Cable all compete for our attention. From the TV set to tv-connected devices, viewers of all ages and income levels can pick and choose how, and when, they watch content. Where user choice grows, standardization of any kind becomes more difficult. So when it comes to measuring viewership across platforms and screens, measuring viewership, and the quality of that viewership, is complex. To solve this challenge, TVision Insights uses data science and motion capture technology to passively assess actual *eyes on screen* attention to all content and advertising, including OTT services viewed on the TV screen. This enables leading brands, agencies and networks determine the true value of their video content and advertising, across both linear and OTT content delivery platforms.   ##### Top 3 OTT-Exclusive Shows, by Platform, by Attention [![](https://www.tvisioninsights.com/hs-fs/hubfs/Imported_Blog_Media/TopShows_OTTPlatforms-1.png?width=600&height=167&name=TopShows_OTTPlatforms-1.png)](https://www.tvisioninsights.com/hubfs/Imported_Blog_Media/TopShows_OTTPlatforms-1.png)   Our unique OTT measurement capabilities include - Person-level breakouts of demographics, including gender, income, age, and more - Viewing patterns on all OTT platforms, including Hulu, Netflix, Amazon and more - Second-by-second viewing of content and commercials - Co-viewing to determine the amount of active viewers in-room - Total number of individuals watching a specific program or platform With TVision measurement, you can assess the quality of your audience's attention. When used in conjunction with linear TV measurement, you can truly begin to know the total value of your audience. Below is just more sample data of our OTT measurement capabilities from Q1.   ##### Top Show, by Platform, by Highest Average People In-Room [![OTT_Coviewing](https://www.tvisioninsights.com/hs-fs/hubfs/Imported_Blog_Media/OTT_Coviewing-2.png?width=700&height=99&name=OTT_Coviewing-2.png)](https://www.tvisioninsights.com/hubfs/Imported_Blog_Media/OTT_Coviewing-2.png) ##### Top Show on Netflix, by Attention, by Income [![OTT_Income](https://www.tvisioninsights.com/hs-fs/hubfs/Imported_Blog_Media/OTT_Income-1.png?width=700&name=OTT_Income-1.png)](https://www.tvisioninsights.com/hubfs/Imported_Blog_Media/OTT_Income-1.png) ##### Top Show on Netflix, by Attention, by Age   [![OTT_Age](https://www.tvisioninsights.com/hs-fs/hubfs/Imported_Blog_Media/OTT_Age-2.png?width=700&name=OTT_Age-2.png)](https://www.tvisioninsights.com/hubfs/Imported_Blog_Media/OTT_Age-2.png) Looking to capture the true value of your audience? [**Contact us**](https://www.tvisioninsights.com/contact/) for industry-leading OTT measurement capabilities. [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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