--- title: Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season description: Scripps Networks is differentiating its high-engagement national networks during the Upfront with attention data from TVision’s Linear TV Insights platform. image: https://www.tvisioninsights.com/hubfs/2022%20Assets%20TMK/girls_watching_TV2.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog  |   Insights # Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season April 26   |   Blog  |   Insights TVision, the company measuring every second of TV and CTV viewer engagement, and Scripps Networks, a division of The E.W. Scripps Company (NASDAQ: SSP), today announced that Scripps Networks is differentiating its high-engagement national networks during the Upfront with attention data from TVision’s Linear TV Insights platform. The Scripps Networks include ION, Bounce, Laff, Grit, True Real and Defy TV.  In the 2022-23 Upfront season, Scripps expects advertisers will continue to prioritize investments in inventory that delivers higher viewer engagement. While TV inventory has long been bought and sold on ratings alone, marketers now want to understand whether viewers are actually paying attention to their ads. TVision’s attention metrics have emerged as the quality score for understanding the true value of an ad.   “We already know that our viewers are watching our programs live almost 100% of the time and that our commercial retention is just as high, but those numbers only tell part of the story. Upfront buyers want to know who is paying attention to the ads on our network and how that compares to our competitors,” said Michael Teicher, Chief Revenue Officer at Scripps Networks. “TVision’s eyes-on-screen attention data shows that our networks consistently outperform the industry averages. The data allows us to confidently sell Scripps Networks inventory to brands that want to reach highly-engaged audiences who are then more likely to purchase our ad partners’ products and services.” In Upfront selling, Scripps uses TVision’s Attention to Duration Index (ATDI) to explain how well its national networks keep viewers in the room and engaged with ad content. ATDI measures how effectively a program or ad keeps viewers’ eyes on the screen for the duration of the content. For example: - The Scripps national entertainment networks, including ION, Bounce, Laff, Grit, ION Mystery, Defy TV, and TrueReal, deliver a strong average ATDI of 150.7, significantly outperforming the average of Scripps’ cable entertainment network competitors. As a reference point, the Linear TV ATDI is 100.   - ION, ION Mystery, Laff, Grit, True Real and Defy TV all deliver ATDI within the top 20 of all  cable entertainment networks - The ATDI for Bounce is 7.7% higher among African American audiences than the ATDI of its competitors. "Scripps Networks is rightfully proud of its ability to deliver attentive audiences to its advertisers - we all know that ads work best when people pay attention,” said Yan Liu, CEO of TVision. “By incorporating attention insights from our platform into their Upfront positioning, Scripps is able to differentiate its inventory in a competitive market and prove out their premium value.” **About TVision** TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors. TVision is headquartered in New York City, with offices in Boston and Tokyo. **About Scripps** [The E.W. Scripps Company](https://scripps.com/) (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery, Laff and TrueReal. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.” [![Upfront Guide](https://no-cache.hubspot.com/cta/default/3023204/905bf1e4-1a48-45ea-9dbf-9ff2f6bb8abb.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/905bf1e4-1a48-45ea-9dbf-9ff2f6bb8abb) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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