Please join us, along with our friends Ebiquity and Lumen on June 3, 2021, at 12:00 pm ET as we explore how to include meaningful cross-platform measures of attention in advertising effectiveness models. The webinar will review research findings from the new whitepaper: "The Challenge of Attention," which will be available for download after the event.
By combining the average likelihood that someone will view a particular type of ad and the average time they spend looking at the ad, we’ve created the first true advertising attention currency: cost per thousand seconds of attention, or aCPM.
As attention differs across media, this allows marketers to compare the cost and impact of different media, including TV, digital video, and digital display. This study is an important step forward in the path towards true cross-platform measurement.
This webinar is a can't-miss-event for any marketers interested in improving the way campaigns and ads are measured and valued across TV and digital.