--- title: "Free Webinar: The Challenge of Attention" description: "The webinar will review research findings from the new whitepaper: The Challenge of Attention, which will be available for download after the event." image: https://www.tvisioninsights.com/hubfs/Image---email-(1).jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog # Free Webinar: The Challenge of Attention By TVision   |   May 5   |   Blog Please join us, along with our friends [Ebiquity](https://www.ebiquity.com/) and [Lumen ](https://www.lumen-research.com/)on [June 3, 2021, at 12:00 pm ET](https://ebiquity.zoom.us/webinar/register/5016191186531/WN_HjlOpI46SU2MFAeSzNBVaA?utm_campaign=February%202021&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8GWbKoR3Kwa8BZj4OWpnoSuS1FEZslTTwjT8kvQ3pByCN1xt7sPeoh6LwFUQpvXzhmw0A1) as we explore how to include meaningful cross-platform measures of attention in advertising effectiveness models. The webinar will review research findings from the new whitepaper: "The Challenge of Attention," which will be available for download after the event.  By combining the average likelihood that someone will view a particular type of ad and the average time they spend looking at the ad, we’ve created the first true advertising attention currency: cost per thousand seconds of attention, or aCPM.  As attention differs across media, this allows marketers to compare the cost and impact of different media, including TV, digital video, and digital display. This study is an important step forward in the path towards true cross-platform measurement.  This webinar is a can't-miss-event for any marketers interested in improving the way campaigns and ads are measured and valued across TV and digital.  [Register Now](https://ebiquity.zoom.us/webinar/register/5016191186531/WN_HjlOpI46SU2MFAeSzNBVaA?utm_campaign=February%202021&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8GWbKoR3Kwa8BZj4OWpnoSuS1FEZslTTwjT8kvQ3pByCN1xt7sPeoh6LwFUQpvXzhmw0A1) [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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