Throughout 2021 marketers and advertisers have put an emphasis on figuring out CTV advertising - how to measure it, the formats that work, opportunities for product placements on SVOD programming, the AVOD apps that deliver engaged audiences, and how to balance CTV ads with existing linear TV plans.
Meanwhile, streaming providers are looking for ways to understand their overall performance, given most of the major competitors are less than transparent with their own viewership and engagement data. Figuring out which content drives engagement with the app, keeps subscribers tuned in, and captures new audiences is critical.
TVision’s clients are keyed into several important metrics, which we feature here: Share of Time Spent, Attention, Co-Viewing, and Bingeing. We highlight the top five shows in each of these categories below, but if you want to find out which shows made the top 10, click the links for "See the Full List" in each section.
A few dependable patterns have emerged over time - Netflix regularly puts five or more programs in the top ten for share of time spent, family-friendly programming at Disney+ dominates co-viewing, and well-promoted, high-quality programming captures viewer attention on streaming.