---
title: The Triple Crown of Attention
description: "While a horse did not win the Triple Crown this year, we sought to find out if an advertiser had won the Triple Crown of Attention. We looked at the total attentive seconds captured by each brand during each race: the Kentucky Derby, Preakness Stakes, and Belmont Stakes."
---

[Resources | Viewability Has Come to TV | TVision ](https://www.tvisioninsights.com/resources)

# [The Triple Crown of Attention](https://www.tvisioninsights.com/resources/triple-crown-attention)

 Written by [Jonathan Kriner, Director, Marketing](https://www.tvisioninsights.com/resources/author/jonathan-kriner-director-marketing) | Jun 13, 2017 6:18:03 PM

While a horse did not win the Triple Crown this year, we sought to find out if an advertiser had won the Triple Crown of Attention. We looked at the total attentive seconds captured by each brand during each race: the Kentucky Derby, Preakness Stakes, and Belmont Stakes. Take a look at the results below.

Curious how you can use attention data to better inform your buying, planning, and creative measurement? [Contact us](https://www.tvisioninsights.com/contact/).

<https://www.tvisioninsights.com/hubfs/Imported_Blog_Media/TVI-TripleCrown-FINAL-1.png>

[View full post](https://www.tvisioninsights.com/resources/triple-crown-attention)

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