--- title: Inscape and TVision Unlock Personified Cross-Platform Viewing Behavior for the TV Marketplace description: VIZIO’s Inscape, a leading provider of currency-grade smart TV data, and TVision, the company measuring every second of TV and CTV viewer engagement, announced they have extended their data partnership. image: https://www.tvisioninsights.com/hubfs/social-suggested-images/www.tvisioninsights.comhubfsVideo-conference-backgrounds_B%26W.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog # Inscape and TVision Unlock Personified Cross-Platform Viewing Behavior for the TV Marketplace January 6   |   Blog   *Advancements Bring Co-Viewing Insights At Scale* VIZIO’s [Inscape](https://www.inscape.tv/), a leading provider of currency-grade smart TV data, and TVision, the company measuring every second of TV and CTV viewer engagement, announced they have extended their data partnership.  The multi-year agreement provides immediate benefits to the entire media ecosystem.  Leveraging TVision’s industry-leading, passive measurement panel enriches Incape’s nationally-representative households based on 24+ million opted-in devices. It will also help future proof Inscape’s industry leading ACR measurement data for the entire TV marketplace. “We’re excited,” said Ken Norcross, VP, Data Licensing & Strategy, VIZIO/Inscape. “Both Inscape and TVision are committed to moving the measurement industry forward by providing granular, personified viewing data at scale to enable buyers and sellers to plan and measure TV more accurately.” TVision data will give Inscape an ability to unlock and understand consumer co-viewing behavior – critical to both media owners and buyers seeking to evaluate the *true *audiences of content as well as to make informed investment decisions. The extended partnership also unlocks a myriad of use cases across the media ecosystem. The collaboration will help publishers understand and capitalize on cross-platform consumer viewing behavior to inform distribution decisions. It also provides marketers with crucial business insights that can help them understand media consumption [TVision’s industry-leading regional coverage](https://www.tvisioninsights.com/resources/tvision-35-dmas). “Synergizing TVision’s person-level viewing activity across all linear and CTV, hundreds of apps, and thousands of programs with Inscape’s nationally-representative data and measurement will help all parts of the industry become smarter and make better decisions,” said Yan Liu, CEO, TVision The deal highlights Inscape’s continued commitment to bringing the highest fidelity measurement data and insights to the market. In November Inscape and EDO announced a partnership that will help fuel outcomes measurement. In September it announced a partnership with local video advertising provider Locality to help brands plan, measure and manage local ad reach. And at the beginning of 2024, the company rolled out Smart TV Tuner technology in order to bring big data to the local landscape.  **About Inscape ** Inscape is a leading provider of currency-grade ACR data and the technology division of VIZIO Holding Corp. Inscape's TV intelligence platform powers incredible experiences for TV viewers, market leading products for VIZIO advertisers and is fueling the transformation in America's TV measurement industry. The automated content recognition (ACR) pioneer generates screen-level accurate and robust, always-on data feeds containing every second of TV viewing, giving media companies, agencies, brands and measurement providers the intelligence to modernize, optimize and revolutionize the TV and streaming marketplace. Founded in 2008 as TV Interactive Systems, Inc. and later acquired by VIZIO in 2015, Inscape operated as a wholly owned subsidiary based in San Francisco, California until 2020 when it was integrated into VIZIO's Platform+ Business.  **About TVision** TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors. TVision is headquartered in New York City, with offices in Boston and Tokyo. ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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