Bud Light, JT and Big Plays Draw Viewer Attention in Super Bowl LII. Dilly Dilly!
While you were eating chicken wings, drinking beer, and cheering on your team, we were doing what we do best: measuring attention on television. We looked at every second of commercial and game time, and analyzed which ads captured the most attention, generated the most smiles, and were best helped by celebrity endorsements.
To learn more about how you can measure the attention of your ads and content, contact us.