--- title: TVision Insights Hires Nielsen and 4C Veteran Mark Green as Chief Strategy Officer description: TVision Insights today announced the hiring of Mark Green as Chief Strategy Officer. Mark was previously Chief Operating Officer at 4C Insights. image: https://www.tvisioninsights.com/hubfs/TVISION%20INSIGHTS%20HIRES%20NIELSEN%20AND%204C%20VETERAN%20MARK%20GREEN%20AS%20CHIEF%20STRATEGY%20OFFICER.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) News # TVision Insights Hires Nielsen and 4C Veteran Mark Green as Chief Strategy Officer April 11   |   News *Demand for attention data leads to 8X customer growth and triples TVision Insights team* BOSTON, MA -- TVision Insights, the leader in measuring eyes on screen attention to every second of programming and advertising on television, today announced the hiring of Mark Green as Chief Strategy Officer. Mark brings 30 years of experience in TV measurement and was previously the Chief Operating Officer at 4C Insights, a TV and social media data science and media technology company. “TVision Insights is a great example of what’s next for TV. Their data is powerful and they're solving the real problems for multiple industry players,” said Ryan Moore, Co-Founder of Accomplice. “Bringing Mark Green onto the team is a fantastic addition, and yet another example of why the company is headed to the primetime.” Mark Green joins the TVision team following a period of significant growth for the company, including: - The launch of the [Quarterly Attention Report](https://www.tvisioninsights.com/quarterlyattention/) - 6X growth in revenue, Q1 2016 to Q1 2017 - 8X growth in the number of clients, Q1 2016 to Q1 2017 - Tripling of full-time employees in the past twelve months - A feature in the [New York Times ](https://www.tvisioninsights.com/new-york-times-marketers-tv-sets-invaluable-pair-eyes/) “I’m thrilled to welcome Mark to our growing team. Mark brings a proven track record of innovation in TV measurement from his time at 4C, Simulmedia, and Nielsen,” said Dan Schiffman, CRO and co-founder of TVision Insights. “Over the past 12 months, leading brands, agencies and networks have acknowledged the pressing need for attention measurement. Mark brings a unique combination of TV research expertise and startup growth experience that will enable us to scale during a period of rapid growth at TVision.” TVision measures attention to every second of TV and OTT programs and commercials. Its patented, privacy safe technology measures person-level attention to video content via an opt-in panel. In a world full of distractions, this attention data enables advertisers and media sellers to evaluate the effectiveness of messaging, media plans, programming and advertising inventory. “The TV industry talks about reach constantly, but the dimension of attention must become part of measuring quality and effectiveness. I began my career in TV almost 30 years ago, and am excited for the opportunity to apply that experience to growing and developing strategy and product development at TVision Insights,” said Mark Green, Chief Strategy Officer at TVision Insights. [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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