TVision raises $6.8M to take on Nielsen with thermal eye and emotion tracking tech

Another startup out of MIT built on computer vision and focused on eye-tracking technology has raised funding to build out its business: Boston-based TVision Insights, which tracks who is watching what on TV and how they are reacting to it, and then works with advertisers and broadcasters to provide them with that data to have better insights into their programming, has raised $6.8 million.

The funding — which brings the total raised by TVision to $9.65 million — comes from Accomplice (formerly known as Atlas Venture), along with Golden Venture Partners, Jump Capital, and ITOCHU Technology Ventures (which has backed the likes of Box but also Fab, among many more startups).

Read more at TechCrunch

TV and CTV Attention Report
The TV and CTV Attention Report