Variety: Original Movies are Streaming's Most Popular Cotent
Kevin Tran from Variety uses TVision's data to show that original movies are the most popular content on streaming. Disney+, especially, is leading the way with it's original movie content as "Luca" and "Raya and the Last Dragon" have dominated the summer months. Read the whole story in Variety.
TVision announced that A+E Networks has signed on to access Total View, the industry’s most comprehensive platform for measuring and analyzing person-level viewing engagement with content and ads across both linear and CTV environments.