Top CTV Programs, by Share of Time Spent

Program Platform % Movement
Outer Banks (S2)
12% -

A group of teens called the Pogues searches for a legendary treasure along the North Carolina coast while being harassed by a group of their wealthy peers called the Kooks. 

Attention-Getter: As John B., leader of the Pogues, Chase Stokes is the show’s breakout star.

Virgin River (S3)

Based on a series of romance novels with the same name, this fish-out-of-water tale stars Alexandra Breckenridge as nurse practitioner Mel Monroe, who has moved from Los Angeles to Northern California to start a new life after the death of her husband and her child.  

Attention-Getter: Mel officially has a beau in Season 3, restaurateur Jack Sheridan (played by Martin Henderson). Jack’s house burned down in the season premiere — and then things got complicated.

Ted Lasso (S2)

Another fish out of water. This time it’s the titular character, a college football coach (played by Jason Sudeikis and his mustache) who’s hired to coach an English soccer team. Somehow he maintains a sunny demeanor against all odds. Sort of like the show itself, which became a surprise hit.

Attention-Getters: In its Season 2 review, The Hollywood Reporter notes, approvingly, that the show “ceases to be primarily a fish-out-of-water comedy” and is focusing more on developing other characters and plotlines, such as the “adorably unlikely” romance between grizzled midfielder Roy Kent (played by Brett Goldstein) and model Keeley Jones (played by Juno Temple).

Cocaine Cowboys: The Kings of Miami (S1)
5% -

This six-part series tells the true tale of unlikely drug kingpins Sal Magluta and Willy Falcon, champion powerboat racers who also smuggled upwards of 75 tons of cocaine into South Florida in the 1980s. (Where were Crockett and Tubbs while this was going on?)

Attention-Getters: We defer to Richard Roeper of the Chicago Sun-Times: “At least once or twice in every episode … there’s a revelation that has us exclaiming ‘Holy … something.’ ”

Bake Squad (S1)
5% -

This is less about bakers competing against each other and more about bakers trying to impress high-end clients with creative desserts. Think: Tanked with pastries.

Attention-Getter: After guesting on other shows, host Christina Tosi finally gets a starring role.

The White Lotus (S1)
4% -

In a six-episode debut, this biting satire is a sort of Fantasy Island turned inside out, as the spoiled visitors to a luxurious Hawaiian resort (the White Lotus) relentlessly fail to transcend their own shallowness.

Attention-Getter: Remember Sydney Sweeney from The Handmaid’s Tale? You won’t recognize her here.

Modern Love (S2)
4% -

Could there be a more modern approach to affairs of the heart than series based on an advice column (published in The New York Times) and delivered via Amazon Prime? 

Attention-Getters: Minnie Driver, Tom Burke, Kit Harington, and Lucy Boynton are among those starring in Season 2.

Brand New Cherry Flavor (S1)
3% -

 A predatory Hollywood producer, Lou Burke (played by Eric Lange) tries to take advantage of novice filmmaker Lisa Nova (played by Rosa Salazar) in this 1990s period piece based on the novel by Todd Grimson. But Burke doesn’t know Nova is a witch.

Attention-Getter: Catherine Keener plays Boro, a fellow witch that Keener describes as “a cross between Jimi Hendrix and Yoko Ono.” Boro’s friendship with Nova spells trouble for Burke.

Schmigadoon! (S1)
3% -

A couple of lost backpackers with a rocky love relationship stumble upon a town seemingly trapped in an old-school Broadway musical and … “Hey, let’s put on a show!” 

Attention-Getter: While Jordan Peele has established himself as a master of horror, his erstwhile comedy partner Keegan-Michael Key has gone in the opposite direction.

Never Have I Ever (S2)

 Loosely based on co-creator Mindy Kaling’s experiences growing up in metro Boston, this coming-of-age series follows 15-year-old Devi Vishwakumar (played by Maitreyi Ramakrishnan) as she navigates the challenging social landscape of her Los Angeles high school.

Attention-Getter: In an inspired, if counter-intuitive, bit of casting, former tennis bad boy John McEnroe serves as narrator.