Dan Schiffman, co-founder of TV measurement firm TVision, said that the hurdles in front of users having universal online access to all stations they subscribe to linearly, center around regulations, measurement and research.
As seen in the SCOTUS case that ruled against Aereo’s streaming service, the law can contribute to the tangled web of digital TV rights. Schiffman also noted that there currently is no standard audience measurement for digital TV that transcends platforms. There is also scant research on how much advertisers value digital TV audiences relative to broadcast TV audiences. But sources expect that measurement and research will improve as Nielsen’s online ratings become more comprehensive.
“The incentives [for networks and providers] are certainly there,” Schiffman said. “As long as they are able to measure it.”
Read the full article in Digiday.