---
title: Last Night We Talked About 'Stranger Things' But Paid Attention To Cars
description: Thanks to some eye-opening metrics provided by TVision Insights it's possible to measure reach not just in terms of number of television sets reached or number of online clicks, but actual eyeballs of actual people.
---

[Resources | Viewability Has Come to TV | TVision ](https://www.tvisioninsights.com/resources)

# [Last Night We Talked About 'Stranger Things' But Paid Attention To Cars](https://www.tvisioninsights.com/resources/last-night-talked-stranger-things-paid-attention-cars)

 Written by [Jonathan Kriner, Director, Marketing](https://www.tvisioninsights.com/resources/author/jonathan-kriner-director-marketing) | Feb 6, 2017 2:56:29 PM

Thanks to some [eye-opening metrics ](http://www.forbes.com/sites/robsalkowitz/2017/02/03/super-bowl-ad-showdown-in-the-new-age-of-media-metrics-tv-watches-you/#4c48367c4044)provided by TVision Insights, a Boston-based startup that uses sensor data gathered from a panel of compensated households nationwide, it's possible to measure reach not just in terms of number of television sets reached or number of online clicks, but actual eyeballs of actual people.

According to their data, the biggest attention-getter of the evening was Hyundai's "A Better Super Bowl" spot, which ran during the postgame. In terms of spots that ran during the contest itself, viewers stopped what they were doing to check out Hugh Jackman in the trailer for 20th Century Fox's upcoming *Logan* movie, and were also captivated by Skittles' wry take on "Romance." Busch, GoDaddy and Mr. Clean also made the list. But among categories tracked by TVision, three of the top 10 attention-getters were automobile makers (Hyundai, Buick and Ford).

Read more in [Forbes](https://www.forbes.com/sites/robsalkowitz/2017/02/06/last-night-we-talked-about-stranger-things-but-paid-attention-to-cars/#58e0ff3b1a2c).

[View full post](https://www.tvisioninsights.com/resources/last-night-talked-stranger-things-paid-attention-cars)

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