We took a look at the top advertisers of the last three months (May 2022-Ju...
If it felt like everyone you know was talking about the final season of Bet...
While Netflix continues to dominate our monthly Share of Time Spent list, w...
Woolite, Apple, Pop-Tarts and Domino's Delivered Top-Performing Creative in...
There’s no question: the way we consume media has and is rapidly evolving. ...
The TVision Analytics Team is constantly exploring new insights into how pe...
One of the questions we frequently get here at TVision is "does attention m...
The New Report Also Spotlights CTV Viewability and Attention Scores for Lar...
Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Mark...
As we await Netflix's latest earnings report and more news about their plan...
Major Primetime broadcast hits like "This Is Us" wrapped in May leaving ope...
This month we take a look at Q2 2022 ad performance to see how the top 5 ap...
Visible from Verizon tops June advertisers with the highest Creative Attent...
As the advertising and television industries put their efforts into Upfront...
As the fight for mindshare and subscribers among CTV apps continues, premiu...
Starting this month, in addition to highlighting the best-performing indivi...
Olive Garden's "We Really Mean Never Ending" Ranks #1 for Both Top Ad Overa...
Imagine you’ve crafted a brilliant TV ad. The question remains, is it well-...
The recent "WARC Guide to Connected TV: An exciting video opportunity" (pay...
Building on their joint research on best practices to maximize viewer engag...
It was great to connect in person with so many media insiders and visionari...
Real-time insights into viewer engagement with TV ads help marketers optimi...
While CTV continues to rapidly increase its share of TV viewing, most viewi...
While Netflix reported troubling subscriber losses in April, it still holds...
While the month of April typically sees television and ad industry insiders...
Congratulations to Scripps Networks on their Upfront presentation yesterday...
Attention Measurement is having quite the moment in 2022 as the ad industry...
The Case for CTV Co-Viewing CTV has unquestionably become a staple for many...
TVision,the company measuring every second of TV and CTV viewer engagement,...
The focus is on streaming services this week with Netflix's two-pronged bom...
Compelling Content on Paramount+, HBO Max, Peacock, and Others May Be Cutti...
Each month TVision reports on the top primetime shows for capturing Ad Atte...
In the competitive race for subscribers, CTV apps must rely on compelling c...
March 2022 featured a number of breakthrough advertising moments which we h...
Finding the Most Engaged Live TV Viewers this Upfront Live television has h...
Media Post's Tony Jarvis recaps a full day focused on Attention at ARF's A...
The Upfronts are only a month away, and all eyes are on CTV. Upfront CTV a...
ARF AudienceXScience is always a must-see event for the advertising industr...
Why CTV Co-Viewing Matters Viewers are spending more time than ever streami...
There was a lot to discuss at the 2022 Oscars - from the red carpet fashion...
February provides TV advertising's biggest stage - the Super Bowl - but sin...
Whether you are a marketer looking to identify promotional opportunities ac...
February 2022 featured must-see sports like the Super Bowl and the Olympics...
Viewer attention to TV advertising strongly correlates to brand search volu...
The Weather Channel (TWC), already America's most trusted news source, is w...
The Upfronts may be back in Manhattan this year, but much has changed since...
iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's ...
Strategic Partnership Between TVision and Mediahub Empowers Mediahub Client...
“Nielsen and TVision both have relatively the same coverage across markets,...
We're Entering Uncharted Upfront Territory As marketers gear up for this ye...
To effectively breakthrough and capture attention to ads, marketers must co...
Below we feature several important metrics for TVision's clients that are i...
As 2022 kicked off and American's hunkered down to ward off the cold-weathe...
While the game between the Rams and the Bengals was very competitive, those...
The Rams and the Bengals put on quite a game, but the other shows within th...
in AdWeek, OMD USA's Chief Data and Technology Officer Sebastien Hernoux, u...
TVision congratulates Aaron Sewall on being named to Business Insider's lis...
NBCUniversal's recently published "Measurement Framework Look Book" is an e...
TVision CEO Yan Liu joined an expert panel hosted by Stephen Strong of Orig...
TVision CEO Yan Liu joined Richard Marks, Research Director of Advertising ...
To effectively breakthrough and capture attention to ads, marketers must co...
It's an amazing time to be a television viewer, with many strong options fo...
While December is known for Christmas movies, it was a decidedly Halloween-...
Yan Liu joined Goldman Sachs' George Tong for a discussion about current di...
"Advertising is Dead" host Varun Duggirala interviews our CEO, Yan Liu and...
The WARC, which provides unbiased information and insights to the advertisi...
We all know that ads work best if people are paying attention. We also kno...
We all know that ads work best if people are paying attention. We also kno...
Where advertisers found engaged audiences on broadcast and cable in 2021
All eyes in the industry are on the CTV advertising opportunity as marketer...
We all know that ads work best if people are paying attention. We also know...
We all know that ads work best if people are paying attention. We also know...
We all know that ads work best if people are paying attention. We also know...
We all know that ads work best if people are paying attention. We also know...
We all know that ads work best if people are paying attention. We also know...
We all know that ads work best if people are paying attention. We also know...
We all know that ads work best if people are paying attention. We also know...
We all know that ads work best if people are paying attention. We also know...
We all know that ads work best if people are paying attention. We also know...
Each year CTV’s audience grows rapidly, and the number of apps and programs...
The list recognizes the programs, apps and creative that broke through to b...
We all know that ads work best if people are paying attention. We also kno...
We all know that ads work best if people are paying attention. We also kno...
The media and advertising industry have turned their attention to TVision a...
By Lauren Johnson, Business Insider
Low-Attention Creative Performs Best in High Attention Environments; High-A...
The Fall TV season is well underway and October saw the return of many favo...
The Fall is peak TV season, and while we typically think of seasonal premie...
Choosing the Right CTV Ad Lengths In today’s increasingly fast-paced world,...
VideoAmp's Chief Measurability Officer Josh Chasin explains the value of pa...
In our four-part series, Top Tips for Attention, we share tried and true be...
In our four-part series, Top Tips for Attention, we share tried and true be...
In our four-part series, Top Tips for Attention, we share tried and true be...
Throughout 2021 marketers and advertisers have put an emphasis on figuring ...
Thanks to Beet.TV for the opportunity to sit down at Advertising Week and t...
September traditionally marks the return of many favorite shows on Primetim...
TVision was excited to join the industry at Advertising Week, for a return ...
Halloween is back in a big way this year, and to celebrate we are sharing s...
Yan Liu, CEO of TVision, sat down with Mark Green of Media Brain to talk ab...
In our four-part series, Top Tips for Attention, we share tried and true be...
In our four-part series, Top Tips for Attention, we share tried and true be...
Netflix reports that Squid Game is on pace to be its biggest global hit eve...
First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digit...
If you’ve switched on the TV lately, odds are you’ve been prompted to ask y...
With summer on the wane and vacations ending, August is the month when real...
Connected TV (CTV) has disconnected the traditional advertising model used ...
What is the true cost of attention and how does it compare across media? Ma...
Forbes Contributor Brad Adgate caught up with several of the leaders in the...
MediaPost's Tony Jarvis writes an excellent recap of the news out of day on...
Benchmark Survey with ARF to Provide Latest Insight into Industry Adoption ...
At TVision we are not in the business of predicting which shows will win an...
"TVision, a firm that originally built a panel to measure people’s attentio...
As the opportunity to reach audiences on connected televisions continues to...
The month of July featured one of television’s biggest and most anticipated...
As viewers increasingly migrate to streaming and connected TV viewing, we'r...
CTV, or Connected TV, is a growing force. As more and more people migrate t...
It is probably not surprising that one of the top creatives for back-to-sch...
As viewers we’ve all experienced it: you’re streaming a show and feel a sen...
Kevin Tran from Variety uses TVision's data to show that original movies ar...
What are you binge-watching right now? If you need inspiration, check out t...
The Weather Channel is one of America's go-to resources for all things weat...
As CTV advertising increases in popularity, the industry is working to coa...
As the streaming landscape continues to evolve at a rapid pace, Variety pub...
Balancing frequency & attention Consistency and repetition are both cri...
One of the challenges of video measurement is the vast and different ways t...
As CTV walled gardens emerge, TV advertising teams find themselves facing m...
Variety reporter Kevin Tran uses TVision's data to analyze the performance ...
Supply chain shortages, low interest rates, and the rising cost of used car...
We are honored to be recognized by Insider as "One of the 15 Most Promising...
Do you sometimes feel like you see the same ads over and over again no matt...
Those interested in finding the next great show to binge will want to check...
Marketers will spend more than $4 billion on upfront CTV advertising this y...
The advertising industry is turning all eyes to CTV, as the opportunity to ...
Broadcasting & Cable's Jon Lafayette reveals some of the important data...
Removes Linear and CTV Silos for Comprehensive Planning
USAA, Subaru and Charmin Lead Their Categories for Capturing Attention Best...
Variety reporter Kevin Tran uses TVision's data to compare In The Height's ...
As audiences increasingly migrate to CTV, the old norms of TV measurement n...
The Attention Council, an organization of advertising and media industry le...
The Summer TV Summit series kicks off virtually on Wednesday, June 9, and Y...
The television advertising industry is in a bit of a conundrum. Legacy mode...
Did you rush to HBO Max to watch Friends: The Reunion on the first day of i...
The CDC reports that every day more than one in three American adults eats ...
Dentsu, one of the world's largest ad agencies, is helping to pioneer the a...
Attention continues to gain traction with advertisers and the television in...
Live sports are a standard part of most large brands' advertising campaigns...
As Attention metrics gain traction as a new form of ad currency, the indust...
As we approach the pinnacle of the 2021 Upfront with presentations by Disne...
TVision is proud to announce that Yan Liu, the company's CEO and co-found...
As the industry prepares to invest north of $18 billion during the TV and C...
Variety used TVision's data to report that Falcon and Winter Soldier (FAWS)...
TV ad spending is set to reach $62.5 billion in 2021, according to GroupM. ...
Please join us, along with our friends Ebiquity and Lumen on June 3, 2021, ...
By all accounts HBO Max's day-and-date release strategy for major movies is...
The Financial Times took a look at streaming subscriptions and specifically...
With Roku's Upfront on the schedule for today, May 3, 2021, and brands set ...
“If last year didn’t kill the Upfront, nothing will,” says a head of media ...
"Netflix still maintains a dominant position when it comes to average time ...
As the streaming wars heat up, March 2021 was a big month for Netflix. Not...
Beer ads are iconic. We all remember Spuds Mackenzie and the Budweiser Clyd...
All eyes are on the streaming wars lately, as Netflix reported lower than a...
In the race for streaming subscribers, premium content is emerging as a key...
In Forbes, Dr. Augustine Fou encourages marketers to take a keen eye to the...
Netflix's 'Cecil Hotel' is connecting with its audience in ways that rival ...
By: Kevin Tran // Wednesday, March 24th, 2021 - 6:00am
By: Kevin Tran // Monday, March 15th, 2021 - 6:00am
Peacock’s update of the 80’s hit Punky Brewster joined four Netflix shows o...
Has the pandemic changed the way we watch baseball forever?
TVision measures and reports on television viewability and attention in the...
Attention Guarantees, Based on TVision Data, Ensure Advertisers Reach Peopl...
By: Kevin Tran // Thursday, February 25th, 2021 - 6:00am
With all the things that have been different over the past year, one thing ...
Hulu’s Letterkenny, released on December 26, earned the top spot in the Att...
Netflix’s The Queen’s Gambit took the crown this month. The show had tremen...
Netflix once again recorded the Top 5 Most-Binged programs in October 2020....
TVision Equips Marketers With the Measurement Data They Need to Optimize th...
More people watched Biden than Trump — but people paid more attention to Tr...
Joanne Leong – VP, Director, Global Media Partnerships, Dentsu and Tristan ...
Netflix secured a clean sweep again this month with the Top 5 Co-viewed pro...
by Tristan Webster & Connor Gerson
Disney+ premiered a classic in “Muppets Now” and secured the top spot for ...
Netflix secured a clean sweep again this month, but this time for the most ...
Netflix landed the five top shows for Co-Viewing in June 2020. Ads from Pet...
TVision Data Shows a 28% Difference in Primetime Ad Attention Across Networ...
By Joe Mandese, Media Post
Hulu's Mrs. America (S1) topped the Co-Viewing rate for May. Ads from Dial,...
The rapid shift in the way people have consumed content during the coronavi...
Netflix programming took all five spots on our April Binge list and Unortho...
Keith Cline, founder of VentureFizz interviewed Yan Liu for the VentureFizz...
Those of us in the TV advertising industry have been closely observing how ...
There isn’t much in the world that COVID-19 hasn’t impacted. We hope for th...
by Allison Schiff // Monday, March 16th, 2020 – 12:05 am If someone goes to...
‘Carol’s Second Act’ leads on broadcast in February
Our Top 5 Binge from February belongs to Netflix and Farmers Insurance scor...
In the absence of a global data privacy agreement, marketers and publishers...
Data privacy is becoming an increasingly important concern for consumers an...
By David Cohen, former President, MAGNA There have never been more options ...
Report Includes Ad Attention and OTT Content Analysis Co-Viewing, Bingeing ...
We use cutting-edge technology to measure engagement with TV content and ad...
Hulu's Shrill drove the highest Attention Index for OTT Program and Planet ...
For many brands, the Super Bowl is the biggest day of the year. With a pric...
Partnership Gives Vevo’s More Insight Into How Vevo Users Engage with Conte...
This was originally published in TotalRetail.
TVision, the leader in TV engagement metrics, today announced it was includ...
Green Eggs and Ham was December's Most-Binged OTT Program and NFL Shop was ...
By Lauren Johnson, Business Insider 2019 was the year the adtech industry w...
Recently, the Advertising Club of New York hosted AMC Networks, LiveRamp an...
The Crown topped for OTT Attention and Clairol's ‘Not Today Gray’ scored to...
A study of early demographic returns among new major streaming services sho...
The 2019 ASI International Television & Video Conference brought some o...
CBS freshman ‘The Unicorn’ scores highest in broadcast with TVision
Hulu's Mrs. America (S1) topped the Co-Viewing rate for May. Ads from Dial,...
In the battle for brand TV engagement, you cannot ignore engagement like At...
Whether you’re getting ready to trick-or-treat with the kids, or simply enj...
Getting Attention and keeping it - it’s the advertiser’s biggest challenge....
This week was a historic one - and not just because of the final trailer of...
“It’s the golden age of TV,” everyone says. And it’s true -- to a fault. Th...
For all the talk of television’s demise, TV advertising still works, and ma...
End-of-month Broadcast Premieres Deliver for Advertisers
The drama and excitement of competitive events always captures Attention an...
At TVision, when we’re not geeking out on TV performance metrics - we spend...
Brands & Agencies can use TVision to reach TV audiences with 100% Opt-I...
By Raman Sehgal, VP of Marketing at TVision. Originally published in MyTota...
IHOP 'Trojan Chicken' Scores Top Ad for August
TV is big business, and award shows and other special entertainment events ...
Niche audience-measurement companies aim to give advertisers, programmers a...
You’re in for the night and a late-night favorite is on. It’s the one time ...
It’s a cliché, so true it’s annoying: Young people can’t sit still, and old...
By Charlene Weisler, MediaPost
TVision says Volvo ad broke through the clutter
TV Engagement variance revealed across Industries, Demographics, and Daypar...
Money matters. So does where you choose to invest your TV advertising.
New product offers second-by-second person-level viewing data
Networks, OTT Providers, and Brands Can Finally Access Person-level OTT Dat...
New drama The InBetween keeps viewers glued to their seats in July
Tenured Industry Veterans of MAGNA, Samsung, Nielsen, Essence, and WarnerMe...
You may think Travel brands have it easy.
It’s perfectly natural. You’re watching that cooking show, and the only thi...
Get thee to a beach! HGTV and ABC's "Reef Break" led last month's Top Shows...
TVision uncovered which brands had the greatest TV Attention and which ads ...
Where do the opportunities lie? Wendy's marketing is focused on mix and pla...
In 2019, IPG Media Lab released groundbreaking industry research that quant...
For the first time ever, TVision uncovered which brands had the greatest TV...
Out with the old, in with the new! Finales, premieres, and cancellations dr...
In the wake of a 2015 emissions scandal, Volkswagen recently made headlines...
Recently, the Advertising Club of New York hosted the IPG Media Lab, TVisio...
Drama, drama, draaama! This month's top shows were all about it. Science fi...
Prior to joining TVision as Chief Product Officer, I spent the past decade ...
Published in Broadcasting & Cable At AdExchanger’s recent Industry Prev...
For years, brand advertisers have been operating under the assumption that ...
The Advertising Research Foundation’s AUDIENCExSCIENCE conference brings to...
Over the next several months, TV marketers will commit around 75% of their ...
NEW YORK, April 11, 2019 -- TVision today announced its new TV Engagement M...
TVision, the leader in TV engagement metrics, today announced its commitmen...
As the weather finally starts to warm up, we can't help but look back at a ...
If an ad airs to an empty room, can it make an impact? This year, TV advert...
IPG Media Lab recently released a new report powered by TVision data: Quant...
By Lauren Johnson, Business Insider
Study Shows Attention is a Market Reality Beyond Digital, Finding 29% of TV...
Attention is a problem for TV commercials too, not just digital ads
By Joe Mandese, MediaPost
It’s never been harder for advertisers to understand what their television ...
TVision Empowers Networks with Second-by-Second, Person-By-Person TV Engage...
For many brands, the Super Bowl is the biggest day of the year. With a pric...
Over the past half decade, attention metrics have helped digital marketers ...
After years of evolution, advertising technology is more powerful than ever...
If your brand knows which audiences are paying attention to your messaging—...
Power, politics, and...superpowers (!) led November attention
Discover Card: How one brand balanced engagement and branding on TV for pea...
If you follow our blog and social channels, you know that, for us, attentio...
Sitcoms & Reality TV lead October Attention
Throughout my career in data-driven marketing and technology, I’ve seen fir...
Vision Insights Co-founder tells BuzzInContent.com that high-attention cont...
Person-Level Attention Data is a Valuable Resource for Reaching Coveted Aud...
By: Roshni Nair Originally Published in: Best Media Info (India)
New York - October 17, 2018 – clypd, the leading audience-based sales platf...
Fall Premieres & Reality TV lead September Attention
To attract and retain an attentive audience, creative brands need to craft ...
If you are targeting a specific audience, knowing if your message is resona...
Did you watch the Royal Wedding this past May? Whether you watched it on br...
Food and Fresh Scripted Content Top August Program Attention
The MLB All-Star Game. March Madness. The Triple Crown. Televised tentpole ...
Attention. It’s what advertisers are trying to buy and what media networks ...
The Bachelorette continues to be a dominant primetime event. And while we d...
Game Shows and Reality Capture Mid-Summer Attention
Over the course of my nearly 40 years in the media business, I’ve had the p...
The Royal Wedding, The Triple Crown and Microsoft Surface Stand Out for Att...
For brands that advertise in premium TV events, attention data can help mea...
Originally Published in Built In Boston
Data Industry Veteran Luke McGuinness Joins Team as President & Chief O...
Summer Premieres Capture Viewer Attention in June
How do you effectively measure the effects of TV advertising? This was one ...
Broadcast Season Finales Capture Viewer Attention in May
These five brands are leading the competition for consumer's attention.
A Popular High-Action Domino’s Spot Sees Attention Spikes When Aired on Spo...
Network's ‘Little Big Shots’ kept eyes on screens
Comedy and Entertainment Drive Attention in April
Today new technologies enable brands, agencies, and networks to move well b...
While you focused on the performance of your (likely busted) bracket, which...
With Marquard’s leadership, TVision will further pioneer the industry’s mov...
Primetime Attention Cuts Across Genres in March
Viewer Wear-Out from Over-Exposure also Identified A recent collaboration b...
The partnership empowers TVision and Data Plus Math clients to understand h...
Winter Weather Woes Leant Themselves to Easy-to-Watch Genres on Broadcast &...
Report Shows the Impact of Creative Ad Triggers on Attention; Identifies To...
A deep dive into viewer attention during the big game’s most star-studded a...
Bud Light, JT and Big Plays Draw Viewer Attention in Super Bowl LII. Dilly ...
Weight Loss and Reality Capture Viewer Attention in January
Second-by-second Attention Can Inform Editing of Longer Form Creative Comme...
Comedy, Drama Capture Viewer Attention in December
Logo Shown at High-Attention Spot Leads to High Brand Recall You’re watchin...
Comedy, Drama Capture Viewer Attention in November
By James Russo, SVP of Client Strategy & Development, Turner Ignite and...
by Dan Schiffman, Co-Founder and CRO, TVision Insights
Report Highlights Moms’ Attention to Competition Shows between July and Sep...
Comedy Dominates Broadcast Viewer Attention in October
Fall Premieres Dominate Viewer Attention in September.
Networks, ad buyers use new technologies to measure attentiveness By A.J. K...
How More Attention Leads to More Tune-In and Viewer Engagement
Our passive measurement technology allows us to see which programs are best...
TVision Insights, the leader in measuring eyes-on-screen attention to every...
Our passive measurement technology allows us to see which programs are best...
This year's All-Star Game missed the mark on attention. The Attention Index...
Our passive measurement technology allows us to see which programs are best...
While a horse did not win the Triple Crown this year, we sought to find out...
Metric featured in company’s Q1 2017 report on TV attention
Our passive measurement technology allows us to see which programs are best...
Our passive attention-measurement technology allows us to see which program...
When it comes to consuming content on TV, there are now more options than e...
TVision Insights, which tracks TV behavior using computer vision and eye-tr...
Demand for attention data leads to 8X customer growth and triples TVision I...
Our passive attention-measurement technology allows us to see which program...
GEICO, Verizon, and Walmart Take Top Brand Attention Spots
By Dan Schiffman, CRO & Co-Founder, TVision Insights
Our passive attention-measurement technology allows us to see which program...
While Ellen Milz and her family were watching the Olympics last summer, the...
While you were eating chicken wings, drinking beer, and cheering on your te...
Thanks to some eye-opening metrics provided by TVision Insights, a Boston-b...
Our passive attention-measurement technology allows us to see which program...
Dan Schiffman, co-founder of TV measurement firm TVision, said that the hur...
Earlier this month, we first reported that TVision Insights — a MassChallen...
Another startup out of MIT built on computer vision and focused on eye-trac...
TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advert...
Traditional TV networks continue to work all advertising angles. One of tho...
Check out CRO & Co-Founder Dan Schiffman present at Cannes Lions Innova...
As Number of People in Room Increases, Distractions From Program Decrease ...
Ground-Breaking Second-by-Second TV Programming Measurement from TVision In...
A few weeks ago, our amazing data analysis team analyzed how people reacted...
TVision has a Nielsen-like system that uses machine vision to track not onl...
Boston-based TVision Insights, which provides data for television programmi...
Project 11 Ventures, Golden Venture Partners, Sigma Prime Ventures Lead TVi...
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