November 2020: Top Shows, Brands, and Ads

Netflix’s The Queen’s Gambit took the crown this month. The show had tremendous buzz in November, and it is the only show to appear on both our Co-Viewing and Attention Index Top Five this month.  Meanwhile, CW “World’s Funniest Animals” captured the best Ad Attention for broadcast, and HGTV’s “My Big Italian Adventure” did the same on cable. Ads from LG, CitiBank, and Facebook broke through to capture Attention best in the month.

TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.  Below are the top performers for our Attention metrics across advertising, and broadcast, cable, and OTT content. 

To learn more about our data and how to leverage it to optimize ad campaigns, contact us.

Top OTT Programs, by Co-Viewing Rate

 

Co-Viewing Rate refers to the number of episode views with more than one person in front of the screen.

Program 

Application 

Co-Viewing Rate

MV5BZjI3MjhkYTctNzA1OC00YTQ5LWI3YmMtMWQ0NjI3Mzk3YmNkXkEyXkFqcGdeQXVyMjE4MjEyNzI@-_V1_

NETFLIX

66%

The_Wonderful_World_of_Mickey_Mouse_logo

DISNEY PLUS LOGO

64%

Voicesoffirelogo

NETFLIX

56%

maxresdefault-2

AMAZON PRIME VIDEO

56%

the-queens-gambit-4v NETFLIX

55%

 

Top OTT Programs, by Attention Index

Attention Index measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on.

These were the top Streaming shows for Attention this month.

Program

Application 

Attention Index

Carmel-Who-Killed-Maria-Marta-Netflix-Review

NETFLIX

152.3

AAAABUzcsQGkc2K0_rt2-Tv813j7lnELp89BvbisL6solO5gOeXC69SxlJLC5ff_sGLPbQgKMmtQaUMEFWar0obSOD_ZHW1vLrzIPHDUBlPpIIRKAYou1qGMy2aShwE6

NETFLIX

151.1

traveltips_poster_455c1991

AMAZON PRIME VIDEO

141.6

MV5BODFjOGM0ZjktOGIyYi00ZTAxLWE5NzAtYjFiZGU5NDZmZTNjXkEyXkFqcGdeQXVyMjUyNzQ0NjU@-_V1_

NETFLIX

140.6

the-queens-gambit-4v

NETFLIX

137.3

 

Top OTT Programs, by Binge Rate

Binge Rate measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session.

Program 

Application

Binge Rate

download-3

NETFLIX

67%

AAAABWR28QttKi1Hp2ImwOpjNAZviWtqxLLldEquaUA9VhqzfT03ljmx3-i9lmb8yzDjz4aEE6agR9gvBSWjd41unDcPf-n-2vzeMUdT4Q6PoOc6C7vWQFFQ2_6FvLOdlw

NETFLIX

61%

sub-buzz-465-1603474804-8

NETFLIX

58%

maxresdefault-2

AMAZON PRIME VIDEO

49%

MV5BZjFkODUzZGMtMGE3NS00Njg1LWE1NDQtZjVmYmEzMzNlOGI5XkEyXkFqcGdeQXVyNjEwNTM2Mzc@-_V1_

NETFLIX

48%

 

Top TV Shows, by TV Ad Attention

TV Ad Attention measures how effectively an ad or ads held viewers’ Attention while they aired. It is measured as the percentage of all ad impressions in which the viewer was looking at the TV screen for two or more seconds. World’s Funniest Animals on CW and NBC’s Superstore took the top two spots for primetime broadcast Ad Attention in the month

Top Programs by TV Ad Attention, BROADCAST, November 2020

Program

Network

Ad Attention

WorldsFunniestAnimals

The_CW_logo_white_4800x2000

50.4%

NBC_Superstore

NBC

49.2%

63f09b5fff0283c2868e1412c5728c87

1176px-CBS_logo.svg

48.2%

 

Young_Sheldon_logo

1176px-CBS_logo.svg

46.8%

1024px-American_Housewife_Logo.svg-1

ABC

46.6%

 

Top Programs by TV Ad Attention, CABLE, November 2020

Program 

Network

Ad Attention

mbia-s1-hulu_search_tile_2_16x9_3840x2160-1 1200px-AMC_logo_2016.svg

1200px-HGTV_2010.svg

45.4%

71qO1XP6uGL-_RI_ 1200px-Investigation_Discovery_Logo_2018.svg

44.8%

unnamed 1200px-HGTV_2010.svg

44.1%

Dr._Pimple_Popper Tlc_logo_discovery

43.0%

SISOG-s1-Hulu_MasterArt_300x169_600x338 1200px-HGTV_2010.svg

42.5%

 

Top Brands, by TV Ad Attention, November 2020

The brands with the best Ad Attention scores are leveraging strong creative and making smart media-buying decisions - at the network, program, and daypart level

Brand Ad Attention (%)
51-516429_ea-sports-fifa-logo-png 43.7%
1280px-Ally_Bank_logo.svg 42.8%
100 42.2%
100 (1) 42.0%
600px-Dell_Logo.svg-1 41.9%

 

 

Top Ad, by Ad Attention

To identify November’s top ad for Attention, we used our Creative Attention Score (CAS) which determine how well creative breaks through. These are the ads that drove the greatest audience engagement - isolated from the effects of media placement.

November's Top Ad - Overall

LG - 'Baby! I Got Your Laundry' (112.3 Creative Attention Score):  

 

November's Top Ad - Women

Citibank - 'Selfie Pillow' (114 Creative Attention Score): 

 

November's Top Ad - Men

Portal from Facebook - 'Baking with Rebel Wilson - Portal Holiday' (112.3 Creative Attention Score): 

 

=For more information on Ad Attention, Ad Attention, or OTT Content, contact us.

 
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