Introducing Ad Scoreboard – Quick Insights on Any Brand, Creative, or Network
Ad Scoreboard is a creative monitoring and competitive intelligence platform that provides helpful KPIs for important metrics like eyes-on-screen viewer attention, and ad viewability.
At TVision, we’re focused on enabling new media currencies that make each step of the video value chain more effective. By measuring and valuing consumer attention, engagement and action, we help our clients to deliver the best programming and advertising to each viewer.
While TV viewing behavior has rapidly evolved, TV measurement standards have essentially remained the same since the advent of ratings in 1950. TV measurement certainly hadn’t kept pace with the detailed, value-based insights available in digital media. But all of that is changing - TVision is providing the fulcrum for the industry’s tipping point.
TVision’s cutting-edge computer vision technology gathers second-by-second data from a nationally representative panel of households. Our person-level insights are critical components driving innovation at the major providers of alternative currency for TV measurement. Measurement leaders like iSpot, VideoAmp, and Oracle all trust TVision data.
TVision is also providing brands and agencies insight into ad attention and viewability - which are recognized as cross-platform KPIs that enable marketers to understand the value of advertising across multiple media platforms - including TV, CTV, and digital. Some of the largest brands in the world, top media networks, and streaming applications access TVision’s TV engagement metrics.
What program or ad is playing on the TV
How that conent is getting to the TV
Which individuals
are in the room
If they're paying attention to the TV
"TVision is now an integral part of our measurement ecosystem."
Paolo Provinciali
Head of US Media
Anheuser-Busch
"Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share."
JT Peace
Associate Director of Ad Sales
The Weather Channel
"I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have."
Joanne Leong
VP, Director, Global MediaPartnerships
Dentsu Aegis Network
“By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.”
Sean Miller
CEO
iSpot.TV
"TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement."
Jane Clarke
Managing Director and CEO
Coalition For Innovative Media Measurement (CIMM)
“TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.”
Jonathan Steuer
EVP of TV Strategy & Currency
VideoAmp
"With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising."
Scott Collins
President of Advertising Sales
AMC Networks
“With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”
VP of New Product Development, Moat
Oracle
“TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.”
Adam Gerber
President of Global Media
Essence
“With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”
Robert Bareuther
SVP Business Development
iSpot.TV
“With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”
Jay Altschuler
VP of Media Transformation
Petco
"TVision is now an integral part of our measurement ecosystem."
Paolo Provinciali
Head of US Media
Anheuser-Busch
"Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share."
JT Peace
Associate Director of Ad Sales
The Weather Channel
"I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have."
Joanne Leong
VP, Director, Global MediaPartnerships
Dentsu Aegis Network
“By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.”
Sean Miller
CEO
iSpot.TV
"TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement."
Jane Clarke
Managing Director and CEO
Coalition For Innovative Media Measurement (CIMM)
“TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.”
Jonathan Steuer
EVP of TV Strategy & Currency
VideoAmp
"With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising."
Scott Collins
President of Advertising Sales
AMC Networks
“With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”
VP of New Product Development, Moat
Oracle
“TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.”
Adam Gerber
President of Global Media
Essence
“With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”
Robert Bareuther
SVP Business Development
iSpot.TV
“With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”
Jay Altschuler
VP of Media Transformation
Petco
TVision is home to engineers and data scientists, analysts and product owners, marketers and account leads, business managers and operations experts. We’re a group of bright, passionate, and innovative individuals from many different backgrounds. Together, we’re shaping the future of TV measurement.
Help Us Build Something Great
While TV measurement moves to big data sets, panels remain crucial as lawsuits and widely varying claims roil industry.
Can you make a sale off an ad that no one’s seeing? Not without a side of telepathy. According to a paper published in the academic journal Marketing Science last week, 30% of TV ads play to empty rooms.
In a break with the past, Super Bowl commercials pulled in more “attention” from men than women. TVision, which uses “eyes on screen” technology -- “computer vision” -- says men scored a 126.7 index for “commercial attention” vs. a 120.3 index for women.
As we count down the final hours to Super Bowl 56, there’s only one question left to answer—what the question is, though, depends on whether you are a viewer or a marketer. For fans, of course, the question is whether the LA Rams or Cincinnati Bengals will dominate the gridiron. But for marketers, it’s not about the battle for the Lombardi Trophy—it’s about the battle for eyeballs.
Most TV measurement services can determine whether an ad was shown, but not whether people were engaged with it, or if they were even in the room when the ad aired. TVision, which is trying to unseat de facto TV measurement leader Nielsen, places a box with eye-tracking technology in the homes of volunteers.
Once again a crisis is catalyzing change in the TV and streaming ad industry.
“Attention” measurement grabbed the limelight on the opening day of the ARF Audiencexscience Conference Tuesday.
Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies
TVision,the company measuring every second of TV and CTV viewer engagement,and Scripps Networks, a division of The E.W. Scripps Company (NASDAQ: SSP), today announced that Scripps Networks is differen...
iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's Panel to Calibrate Their Solution and Provide an Accurate Measure of Who is Really Watching TV As the TV industry looks to mo...
Strategic Partnership Between TVision and Mediahub Empowers Mediahub Clients to Optimize TV Campaigns with Attention Data
Low-Attention Creative Performs Best in High Attention Environments; High-Attention Grabbing Creative Wears Out More Quickly
First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digital Video Will Solve Frequency and Wear-Out Challenges
Removes Linear and CTV Silos for Comprehensive Planning
With Marquard’s leadership, TVision will further pioneer the industry’s move towards measuring the quality of TV ad exposures.
TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advertising Measurement Solution
Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies
TVision,the company measuring every second of TV and CTV viewer engagement,and Scripps Networks, a division of The E.W. Scripps Company (NASDAQ: SSP), today announced that Scripps Networks is differen...
iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's Panel to Calibrate Their Solution and Provide an Accurate Measure of Who is Really Watching TV As the TV industry looks to mo...
Strategic Partnership Between TVision and Mediahub Empowers Mediahub Clients to Optimize TV Campaigns with Attention Data
Low-Attention Creative Performs Best in High Attention Environments; High-Attention Grabbing Creative Wears Out More Quickly
First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digital Video Will Solve Frequency and Wear-Out Challenges
Removes Linear and CTV Silos for Comprehensive Planning
With Marquard’s leadership, TVision will further pioneer the industry’s move towards measuring the quality of TV ad exposures.
TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advertising Measurement Solution