Introducing CTV Campaign Measurement

Learn More
ctv_campaign_measurement

Measure the Quality of Your Campaign Across All CTV Apps

We're proud to introduce our latest product, TVision's CTV Campaign Measurement. Our solution cuts through walled gardens to deliver insights that help marketers and publishers gauge the performance of their CTV campaigns by comparing the quality and reach of CTV ad impressions across all apps.

We’re Modernizing
TV Measurement

We answer questions about who’s engaged and watching content or ads on TV, when, where and how

Our Mission

At TVision, we’re focused on driving a universal measurement standard for the future of video. 

Driving Change in TV Measurement

While TV viewing behavior has rapidly evolved, TV measurement standards have essentially remained the same since the advent of ratings in 1950. TV measurement certainly hadn’t kept pace with the detailed, value-based insights available in digital media. But all of that is changing - TVision is providing the fulcrum for the industry’s tipping point. 

TVision’s cutting-edge computer vision technology gathers second-by-second data from a nationally representative panel of households. Our person-level insights are critical components driving innovation at the major providers of alternative currency for TV measurement. Measurement leaders like iSpot, VideoAmp, and Oracle all trust TVision data. 

TVision is also providing brands and agencies insight into ad attention and viewability - which are recognized as cross-platform KPIs that enable marketers to understand the value of advertising across multiple media platforms - including TV, CTV, and digital. Some of the largest brands in the world, top media networks, and streaming applications access TVision’s TV engagement metrics.

We Report How People Really Watch TV

round_icon_2022_01

What program or ad is playing on the TV

round_icon_2022_02

How that conent is getting to the TV

round_icon_2022_03

Which individuals
are in the room

round_icon_2022_04

If they're paying attention to the TV

TVision is Trusted By

VIEW ALL
  • "TVision is now an integral part of our measurement ecosystem."

    Paolo Provinciali

    Head of US Media
    Anheuser-Busch

  • "Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share."

    JT Peace

    Associate Director of Ad Sales
    The Weather Channel

  • "I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have."

    Joanne Leong

    VP, Director, Global MediaPartnerships
    Dentsu Aegis Network

  • “By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.”

    Sean Miller

    CEO
    iSpot.TV

  • "TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement."

    Jane Clarke

    Managing Director and CEO
    Coalition For Innovative Media Measurement (CIMM)

  • “TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.”

    Jonathan Steuer

    EVP of TV Strategy & Currency
    VideoAmp

  • "With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising."

    Scott Collins

    President of Advertising Sales
    AMC Networks

  • “With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”

    VP of New Product Development, Moat
    Oracle

  • “TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.”

    Adam Gerber

    President of Global Media
    Essence

  • “With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”

    Robert Bareuther

    SVP Business Development
    iSpot.TV

  • “​​With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”

    Jay Altschuler

    VP of Media Transformation
    Petco

  • "TVision is now an integral part of our measurement ecosystem."

    Paolo Provinciali

    Head of US Media
    Anheuser-Busch

  • "Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share."

    JT Peace

    Associate Director of Ad Sales
    The Weather Channel

  • "I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have."

    Joanne Leong

    VP, Director, Global MediaPartnerships
    Dentsu Aegis Network

  • “By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.”

    Sean Miller

    CEO
    iSpot.TV

  • "TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement."

    Jane Clarke

    Managing Director and CEO
    Coalition For Innovative Media Measurement (CIMM)

  • “TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.”

    Jonathan Steuer

    EVP of TV Strategy & Currency
    VideoAmp

  • "With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising."

    Scott Collins

    President of Advertising Sales
    AMC Networks

  • “With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”

    VP of New Product Development, Moat
    Oracle

  • “TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.”

    Adam Gerber

    President of Global Media
    Essence

  • “With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”

    Robert Bareuther

    SVP Business Development
    iSpot.TV

  • “​​With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”

    Jay Altschuler

    VP of Media Transformation
    Petco

Our People Are Our Greatest Asset

TVision is home to engineers and data scientists, analysts and product owners, marketers and account leads, business managers and operations experts. We’re a group of bright, passionate, and innovative individuals from many different backgrounds. Together, we’re shaping the future of TV measurement. 

Help Us Build Something Great

We're always looking for smart, passionate people who think outside the box.

Proud Member of

logo_the_attention_council

 

logo_arf

 

logo_aib

 

ANA_Solo_Logo_White_RGB

 

In The News

 

Press Releases

VIEW ALL
11/16/2022

Introducing TVision CTV Campaign Measurement

TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps TVision’s solution delivers independent, unbiased mea...

11/15/2022

TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies

Strategic Investment Round Will Accelerate Person-level Panel Measurement for Streaming, Advancing Standards for Unified Ratings Across Linear and CTV for TVision

09/12/2022

TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors

Audiences powered by TVision’s first-party TV viewership and attention data are now available for digital and CTV activation.

09/08/2022

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK

In conjunction with Lumen, TVision set to expand its panel to the United Kingdom

08/23/2022

TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard

TVision Ad Scoreboard is the only solution on the market to help advertisers understand ad attention and viewability across CTV Apps and Day Parts

07/19/2022

New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving

The New Report Also Spotlights CTV Viewability and Attention Scores for Large Advertisers Across 12 Industries, Including Insurance, Auto, Travel and More

07/18/2022

TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign's Success

05/24/2022

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer their customers access to a more compre...

05/18/2022

TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention

Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies

04/26/2022

Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season

TVision,the company measuring every second of TV and CTV viewer engagement,and Scripps Networks, a division of The E.W. Scripps Company (NASDAQ: SSP), today announced that Scripps Networks is differen...

GET IN TOUCH

Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly.

Back To Top