Introducing the TVision Signal - Our Weekly Look at CTV Content & Viewer Trends

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Welcome to the TVison Signal

Each week, we’ll rank the top 20 CTV shows according to the TVision Power Score—a groundbreaking new metric that factors in both CTV viewership and engagement data across ALL CTV apps. Explore all of our latest TVision Signal reports.

We’re Modernizing

TV Measurement

We answer questions about who’s engaged and watching content or ads on TV, when, where and how

Our Mission

At TVision, we’re focused on driving a universal measurement standard for the future of video. 

Driving Change in TV Measurement

While TV viewing behavior has rapidly evolved, TV measurement standards have essentially remained the same since the advent of ratings in 1950. TV measurement certainly hadn’t kept pace with the detailed, value-based insights available in digital media. But all of that is changing - TVision is providing the fulcrum for the industry’s tipping point. 

TVision’s cutting-edge computer vision technology gathers second-by-second data from a nationally representative panel of households. Our person-level insights are critical components driving innovation at the major providers of alternative currency for TV measurement. Measurement leaders like iSpot, VideoAmp, and Oracle all trust TVision data. 

TVision is also providing brands and agencies insight into ad attention and viewability - which are recognized as cross-platform KPIs that enable marketers to understand the value of advertising across multiple media platforms - including TV, CTV, and digital. Some of the largest brands in the world, top media networks, and streaming applications access TVision’s TV engagement metrics.

We Report How People Really Watch TV

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What program or ad is playing on the TV

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How that conent is getting to the TV

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Which individuals
are in the room

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If they're paying attention to the TV

TVision is Trusted By

VIEW ALL
  • "TVision is now an integral part of our measurement ecosystem."

    Paolo Provinciali

    Head of US Media
    Anheuser-Busch

  • "Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share."

    JT Peace

    Associate Director of Ad Sales
    The Weather Channel

  • "I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have."

    Joanne Leong

    VP, Director, Global MediaPartnerships
    Dentsu Aegis Network

  • “By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.”

    Sean Miller

    CEO
    iSpot.TV

  • "TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement."

    Jane Clarke

    Managing Director and CEO
    Coalition For Innovative Media Measurement (CIMM)

  • “TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.”

    Jonathan Steuer

    EVP of TV Strategy & Currency
    VideoAmp

  • "With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising."

    Scott Collins

    President of Advertising Sales
    AMC Networks

  • “With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”

    VP of New Product Development, Moat
    Oracle

  • “TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.”

    Adam Gerber

    President of Global Media
    Essence

  • “With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”

    Robert Bareuther

    SVP Business Development
    iSpot.TV

  • “​​With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”

    Jay Altschuler

    VP of Media Transformation
    Petco

  • "TVision is now an integral part of our measurement ecosystem."

    Paolo Provinciali

    Head of US Media
    Anheuser-Busch

  • "Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share."

    JT Peace

    Associate Director of Ad Sales
    The Weather Channel

  • "I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have."

    Joanne Leong

    VP, Director, Global MediaPartnerships
    Dentsu Aegis Network

  • “By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.”

    Sean Miller

    CEO
    iSpot.TV

  • "TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement."

    Jane Clarke

    Managing Director and CEO
    Coalition For Innovative Media Measurement (CIMM)

  • “TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.”

    Jonathan Steuer

    EVP of TV Strategy & Currency
    VideoAmp

  • "With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising."

    Scott Collins

    President of Advertising Sales
    AMC Networks

  • “With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”

    VP of New Product Development, Moat
    Oracle

  • “TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.”

    Adam Gerber

    President of Global Media
    Essence

  • “With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”

    Robert Bareuther

    SVP Business Development
    iSpot.TV

  • “​​With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”

    Jay Altschuler

    VP of Media Transformation
    Petco

Our People Are Our Greatest Asset

TVision is home to engineers and data scientists, analysts and product owners, marketers and account leads, business managers and operations experts. We’re a group of bright, passionate, and innovative individuals from many different backgrounds. Together, we’re shaping the future of TV measurement. 

Help Us Build Something Great

We're always looking for smart, passionate people who think outside the box.

Proud Member of

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In The News

 

Press Releases

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09/12/2023

Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data

TVision’s solution delivers independent, unbiased measurement of CTV ad campaigns including app attention and co-viewing data helping Kargo deliver more valuable impressions

08/28/2023

TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence

A+E Networks can now access unbiased person-level insights into thousands of apps and networks, more than 15 million program impressions and almost 100 million ad impressions with TVision’s one-of-a-k...

06/16/2023

TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement

Program’s one-year anniversary reaches industry milestone with advanced CTV measurement ability to inform go-to-market strategies for brands

06/13/2023

DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV

Strategic alliance will revolutionize CTV attention measurement, providing advertisers with comprehensive analytics for enhanced campaign performance

04/03/2023

Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting

This New Solution Combines Cadent Aperture Platform with TVision’s First-Party Viewership and Attention Data, and Cross-App Insights for Viewer Engagement

02/23/2023

TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps

FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than General CTV

01/24/2023
11/16/2022

Introducing TVision CTV Campaign Measurement

TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps TVision’s solution delivers independent, unbiased mea...

11/15/2022

TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies

Strategic Investment Round Will Accelerate Person-level Panel Measurement for Streaming, Advancing Standards for Unified Ratings Across Linear and CTV for TVision

09/12/2022

TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors

Audiences powered by TVision’s first-party TV viewership and attention data are now available for digital and CTV activation.

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