Introducing Ad Scoreboard – Quick Insights on Any Brand, Creative, or Network

See More
attention_8_score

Measure How TV Viewers Engage With Ads & Programming

Ad Scoreboard is a creative monitoring and competitive intelligence platform that provides helpful KPIs for important metrics like eyes-on-screen viewer attention, and ad viewability.

Be Inspired

See how marketers, media sellers, and measurement providers are using TVision's solutions to drive real results.

FILTER BY
  • CLIENT TYPE
  • USE CASE

“TVision is now an integral part of our measurement ecosystem.”

Paolo Provinciali

Former Vice President of Media & Data
Anheuser-Busch

measurement     
TVision_Upwave-1to1-V3

The Impact of Attention on Brand Lift

“As TV Advertisers invest more in measuring Attention, they'll now clearly see how it drives what they truly desire: Brand outcomes that persuade their consumers and move them down the purchase funnel.”

Chris Kelly

CEO
Upwave

measurement     
Download the Report
Weather
Goal:

To differentiate its ad inventory from competitors and prove the value of its premium content

Solution:

Linear TV Platform

Results:

With TVision’s Attention data, The Weather Channel can drive ad sales by showing advertisers that its audiences are more engaged than the competition.​

ad_sales_support     
Read more
iStock-1326655728-1

“With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”

Robert Bareuther

SVP Business Development
iSpot.TV

calibration_data     

“With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”

Jay Altschuler

VP of Media Transformation
Petco

media_planning      campaign_optimization      measurement     
Attention to TV

“By making smart investments that factor in audience attention, advertisers can ensure their budgets deliver more value than ever before.”

Michael Piner

EVP of Advanced Media
Mediahub

media_planning     
A family watching television

“TVision's eyes-on-screen attention data shows that our networks consistently outperform the industry averages. The data allows us to confidently sell Scripps Networks inventory to brands that want to reach highly-engaged audiences.​”

Michael Teicher

Chief Revenue Officer
Scripps Networks

ad_sales_support      measurement     
Read More
iStock-178795325-1

Major Household Cleaning Brand

Goal:

Optimize fully committed upfront plan for attention

Solution:

TVision's Linear Planning Platform

Results:
  • Increased TV ad attention by 1%
  • Improved aCPM across 80% of network/dayparts
  • Saw a decrease in "wasted investment" of $290K
  • $3.7M worth of additional attentive impressions
campaign_optimization     
See How It Worked
Stocksy_txpd930463awtG200_Medium_2374489

“TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement.”

Jane Clarke

Managing Director and CEO
Coalition For Innovative Media Measurement

measurement     

“I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have.”

Joanne Leong

VP, Director, Global Media Partnerships
Dentsu Aegis Network

measurement     
the-walking-dead-rick-grimes-andrew-lincoln-last-episode-s9-e5-2018

“With TVision's platform, we are able to identify how viewers are engaging with our premium programming and advertising.”

Scott Collings

President of Advertising Sales
AMC Networks

ad_sales_support     
iStock-1252285163

Major Mass Market Retailer

Goal:

Identify ad wearout to make sure marketing stays fresh

Solution:

Creative Analysis

Results:

Armed with insights into ad wear-out, the retailer optimizes creative performance and now achieves above-average Creative Attention Scores during critical seasons such as Back-to-School and Holiday.​

creative_analysis     

“TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising when they're paying attention.”

Adam Gerber

President of Global Media
Essence

measurement     
iStock-1293369283

National Fast Food Chain

Goal:

Reach and engage younger diners with TV ads

Solution:

Linear TV Campaign Performance

Results:

After optimizing their ad rotation, this brand further maximized its engagement with key demographics by prioritizing cost-efficient, high-attention media, resulting in a 3% increase in its Creative Attention Score

campaign_optimization     
CTV

Large Media Company

Goal:

Understand programming trends across the CTV ecosystem to identify content priorities.

Solution:

CTV Analytics

Results:

TVision data supports decisions between maintaining original content exclusivity or distributing it for syndication – informing the media company’s ability to attract subscribers while also boosting its bottom line. ​

measurement     
Couple-Watching-TV-3-e1500063694489

“TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.”

Jonathan Steuer

EVP of TV Strategy & Currency
VideoAmp

calibration_data     
iStock-845992686-1

“With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”

Kevin Whitcher

VP of New Product Development
Oracle

calibration_data     
4X

More Predictive than Traditional Measures

National Fast Food Chain

Goal:

See if ad attention correlates to restaurant visits

Solution:

Linear TV Planning

Results:

Attention was 4x more predictive of store visitation than traditional TV exposure measures

Optimize fully committed Upront plan for attention

media_planning     
iStock-1187250875 (2)

“Consumer attention is key to better campaign outcomes.”

Chrissie Hanson

Chief Strategy Officer
OMD

measurement     
iStock-1047699430

“We should use Attention and Viewability to transact in the industry in order to achieve a better measure of ad impact since it reflects the way people truly consume media.”

Paolo Provinicalli

Head of Paid Media Strategy & Operations
LinkedIn

media_planning     
CTV measurement

“Our promise to marketers is that the ads they run in our Native CTV environments will deliver more awareness and engagement than traditional CTV ads, so its critically important that we are able to report on that value. TVision allows us to report on attentive lift.​”

Stephen Strong

Chief Business Officer
Origin Media

ad_sales_support      measurement     

Request a Demo

Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly.

Back To Top