Introducing the TVision Signal - Our Weekly Look at CTV Content & Viewer Trends

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Welcome to the TVison Signal

Each week, we’ll rank the top 20 CTV shows according to the TVision Power Score—a groundbreaking new metric that factors in both CTV viewership and engagement data across ALL CTV apps. Explore all of our latest TVision Signal reports.

Meet Our Team

At TVision, our people are our greatest asset.

  • We’re nimble, supportive, and innovative.

    Kyle McCluskey

    Head of Data Engineering

  • It is a healthy culture. People share their knowledge and know their limits. There is mutual trust, generosity, and respect.

    Sebastian Davalle

    Senior Software Engineer

  • TVision’s management is approachable and understanding. They reward hard work, celebrate success, and make sure we’re happy as employees.

    Taylor Skilling

    Senior Software Engineer

  • I can communicate freely with anyone even if it's to bring up a problem or concern. It makes for a honest and open atmosphere which fosters innovation and productivity.

    Jess Jones

    Systems Engineer

  • I love how positive and collaborative everyone is at TVision.

    Steph Hadley

    Director of Communications

  • We’re nimble, supportive, and innovative.

    Kyle McCluskey

    Head of Data Engineering

  • It is a healthy culture. People share their knowledge and know their limits. There is mutual trust, generosity, and respect.

    Sebastian Davalle

    Senior Software Engineer

  • TVision’s management is approachable and understanding. They reward hard work, celebrate success, and make sure we’re happy as employees.

    Taylor Skilling

    Senior Software Engineer

  • I can communicate freely with anyone even if it's to bring up a problem or concern. It makes for a honest and open atmosphere which fosters innovation and productivity.

    Jess Jones

    Systems Engineer

  • I love how positive and collaborative everyone is at TVision.

    Steph Hadley

    Director of Communications

Our Leadership

Yan Liu

CEO & Co-Founder
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Inderbir Sidhu

Chief Technology Officer
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Tristan Webster

Chief Product Officer
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Yan Liu

CEO & Co-Founder

Yan is the CEO and Co-founder of TVision, the only company which measures individual viewer attention to both TV content and ads. TVision helps brands, their agencies, TV networks, and OTT platforms better understand how people really watch TV so they can make more effective media decisions. Yan founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China, and also worked at McKinsey in Tokyo. He has an MBA from the Massachusetts Institute of Technology (MIT), and a Bachelor of Industrial Engineering from the Tokyo Institute of Technology. Yan grew up in both Japan and China and currently resides with his family in New York.

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Inderbir Sidhu

Chief Technology Officer

Most recently Inderbir was the CTO at Altman Vilandrie & Company where he led the Marketing Analytics product line, taking the products from proof of concept stage to successful commercial deployment at large enterprises. Prior to that, he was a Software Architect and Engineering Manager at Brightcove.

Inderbir has published in leading IEEE journals on the topics of Natural Language Processing and Genetic Algorithms. Inderbir holds a B.S. in Computer Science from York University in Toronto.

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Tristan Webster

Chief Product Officer
Tristan Webster leads TVision’s Product as well as Data & Analytics teams. Tristan's teams are responsible for connecting TVision's next generation data and measurement technologies with the continuously evolving needs of the TV advertising ecosystem. Prior to joining TVision, Tristan spent 10 years as a management consultant at A.T. Kearney.  Tristan has an MBA from Harvard Business School, where he graduated as a Baker Scholar, and he studied Business at the University of Melbourne.  He lives in Philadelphia with his wife and two sons, where after work you’ll find him throwing another shrimp on the barbie, in true Aussie fashion.

Shlomo Neumann

VP of Finance
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Melissa Backer

SVP of Human Resources
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Hassan Babajane

Chief Revenue Officer
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Shlomo Neumann

VP of Finance

Shlomo leads the finance team at TVision. He held previous leadership positions in finance at June Homes and Selina. Shlomo has a B.A. in Mathematics and Economics from Columbia University. In his free time, Shlomo reads, plays chess,  and listens to the opera. 

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Melissa Backer

SVP of Human Resources
Melissa leads TVision’s “people” team, including company culture, benefits and hiring. Prior to TVision, Melissa held leadership positions in Human Resources at CheckedUp and Pypestream. She holds a B.A. in Pyschology from the University of West Georgia and a Masters of Education, Counseling from Valdosta State, and she studied HR Management at Eastern Michigan University. Melissa is an avid runner and has recently picked up surfing. Melissa also spends her free time volunteering at the local animal shelter.
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Hassan Babajane

Chief Revenue Officer
The Data and Media Partnerships team is focused on delivering the next generation of TV measurement to the industry. Hassan brings his 15 years of experience in media, data, research, and enterprise software to help our partners realize value in their advanced media investments.  Hassan has an MBA from the University of San Francisco. When not spending time with his family he is an avid poker player.

Chris Jeris

Chief Architect
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Taylor Locke

Head of Data Science
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Eric Leventhal Arthen

Senior Director, Engineering
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Chris Jeris

Chief Architect

Chris leads the design and development of TVision's back-end services and analytics framework. Prior to joining TVision, he worked in software development at Altman Vilandrie and Co, Brightcove and Harvard University. Chris holds a B.A. in Mathematics from the University of Chicago. Outside of TVision, Chris's other life ambition is to cook a perfect tonkatsu curry.

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Taylor Locke

Head of Data Science

Taylor leads the TVision team conducting research and development for novel analytics. Prior to TVision he was a researcher at MIT Lincoln Laboratory’s Informatics Decision Support Group and a principal software engineer at Pointillist. Taylor holds a PhD in Systems Engineering from Boston University, and M.S. in Applied Mathematics from Rensselaer Polytechnic Institute and a B.S. in Applied Mathematics from Florida Institute of Technology. Taylor is an avid mountain biker and skate boarder.

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Eric Leventhal Arthen

Senior Director, Engineering
Eric leads the TVision teams that develop, test and operate our data collection devices. Prior to TVision he held principal software engineer positions at Brightcove, Kiva Systems (now Amazon Robotics), and D&B's iMarket. He has a B.A. in Computer Science from Dartmouth College. Eric enjoys being surrounded by nature, writes haiku poetry, and helps at home with the chickens and cashmere goats.

Our Values

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PASSION

We sincerely care about the work we do. We’re driven, tenacious, and excited to celebrate the wins of the TVision team.

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IMPACT

We want to accomplish something great. We measure success in terms of business results - not tenure, seniority, or hours worked.

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AGILITY

We don’t shy away from change. We know that innovation requires learning from mistakes, adapting quickly, and taking bold actions.

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OWNERSHIP

We are all owners and committed to our success. We step in and solve issues because the company’s challenge is our challenge.

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HONESTY

We know where we stand. We’re not afraid to fail, figure things out, or accept a helping hand - these are opportunities for growth.

Help Us Build Something Great

We're always looking for smart, passionate people who think outside the box.

Our Board

Yan Liu

CEO & Co-Founder, TVision

Sean Muller

CEO, iSpot

Eric Berry

CEO, TripleLift
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Yan Liu

CEO & Co-Founder, TVision
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Sean Muller

CEO, iSpot
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Eric Berry

CEO, TripleLift

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Ye Li

Investment Partner, SIG

Inderbir Sidhu

CTO, TVision

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Ye Li

Investment Partner, SIG
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Inderbir Sidhu

CTO, TVision
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Our Advisors

​​Jay Altschuler

VP of Media, Petco

Andy Brown

Advisor

Lynda Clarizio

Former President, Nielsen

David Cohen

President, IAB
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​​Jay Altschuler

VP of Media, Petco
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Andy Brown

Advisor
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Lynda Clarizio

Former President, Nielsen
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David Cohen

President, IAB

Michael Collette

Advisor

Chris Feo

SVP, Global Sales, Experian

Shruti Joshi

CEO & Co-founder, Compell'd

Michael Rubenstein

Internet Entrepreneur & Executive
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Michael Collette

Advisor
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Chris Feo

SVP, Global Sales, Experian
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Shruti Joshi

CEO & Co-founder, Compell'd
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Michael Rubenstein

Internet Entrepreneur & Executive

James Rooke

GM, Effectv

Scott Rosenberg

Advisor, Investor, Media/Tech Exec

Brian Shin

Co-Founder & CEO, Searchable.AI

Rishad Tobaccowala

Advisor
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James Rooke

GM, Effectv
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Scott Rosenberg

Advisor, Investor, Media/Tech Exec
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Brian Shin

Co-Founder & CEO, Searchable.AI
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Rishad Tobaccowala

Advisor

Mike Vorhaus

Advisor, Vorhaus Advisors

Alexandre Winter

CEO & CO-FOUNDER, NORBERT HEALTH

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Mike Vorhaus

Advisor, Vorhaus Advisors
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Alexandre Winter

CEO & CO-FOUNDER, NORBERT HEALTH
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Our Investors

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itochu-technology-ventures

 

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