New! Get the latest State of CTV Report
TVision is pleased to offer transparent insight into CTV viewer trends across CTV apps, including walled gardens. In our latest installment of this bi-annual report, we provide insights into shifts in app popularity and overlap, viewer engagement, co-viewing behavior, and more.
TVision is the only provider of true person-level measurement and viewer attention for CTV campaigns.
Track how many people in the household viewed your campaign
Determine which CTV apps delivered value by expanding your audience
See which apps best delivered eyes-on-screen attention and presence-in-room
“TVision’s CTV Campaign Measurement allows us to deliver transparent insights to our advertisers."
SVP, Global Advanced TV
Get comprehensive, unified reporting for your campaign across all major CTV apps.
Provide person-level reporting and prove the value of your CTV audience.
Maximize reach with fewer impressions when you know accurate co-viewing rates for each app
Did you know most CTV reporting is based on household-level data? TVision’s CTV Campaign Measurement helps marketers gain a clearer picture of which individuals in a household actually saw their campaign.
Person-level data from our panel is critical for making equal comparisons across apps, as well as between linear and CTV campaigns. We’re uniquely able to measure any content our panelists watch on TV - regardless of how it’s delivered.
TVision’s CTV Campaign Measurement includes data from:
We understand how viewers access streaming content on their TVs
We're able to report on the full spectrum of apps, including CTV walled gardens
TVision CTV Campaign Measurement combines your log data with our person-level insights into viewer engagement across CTV apps. We can either use your log files or share a TVision pixel for you to add to your campaign.
We’ll fill in any missing metrics, and deliver one unified report that will significantly reduce manual labor for your team.
There is a clear correlation between viewer Attention and Brand Lift.
A recent study by TVision and Upwave shows that for every percentage point increase in % Attention, there is close to a 1% corresponding lift in Aided Awareness. Likewise, there is a similar impact on Ad Recall.
Get detailed and timely insight into viewer engagement across devices, apps, and shows with CTV Analytics. TVision’s CTV Analytics provides an unbiased and unified perspective on how people really watch CTV.