Stay up to date with the latest insights, trends, and perspectives.

TVision’s Statement on the IAB/MRC “Attention Taskforce” Draft Attention Measurement Guidelines

The IAB/MRC Attention Measurement Guidelines are validation of the momentum...

Xumo Play Outpaced Benchmark Norms for Viewer Attention to Streaming Apps      According to New Research from TVision

Xumo Play Users Are 20% More Attentive During Ads Compared to the Industry ...

Kargo CTV Ads Capture & Hold Viewer Attention According to TVision Data

TVision and Kargo will present on custom CTV ad measurement innovations at ...

TVision Achieves ISO 27001 Certification Validating Compliance with Information Security Safeguards

The New ISO Certification Confirms TVision’s Status as a Leader in Security...

At CIMM East: The Attention Equation: How Content Quality & Variety Influences Viewer Engagement

By: Yan Liu, CEO, TVision A lot of great discussions on the future of media...

TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West

The TVision State of Streaming Report, January 2025

Inscape and TVision Unlock Personified Cross-Platform Viewing Behavior for the TV Marketplace

TVision Expands to 35 DMAs; Now Covers More DMAs than Any Other Person-Level TV Measurement Provider

CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels

Study callsfor greater transparency into methods and modelling corrections

Haleon's Sensodyne Increases Ad Attention by 14% with Optimization from Publicis and TVision

Publicis Le One optimized Ad Attention for Haleon's Sensodyne brand using T...

New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise

Premium CTV Apps Deliver Higher Attention than Linear TV; Viewer Engagement...

Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision

Research from TVision shows ads on Fubo captured 35% more attention than ad...

Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data

TVision’s solution delivers independent, unbiased measurement of CTV ad cam...

TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence

A+E Networks can now access unbiased person-level insights into thousands o...

TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement

Program’s one-year anniversary reaches industry milestone with advanced CTV...

DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV

Strategic alliance will revolutionize CTV attention measurement, providing ...

Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting

This New Solution Combines Cadent Aperture Platform with TVision’s First-Pa...

TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps

FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than ...

Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation

Introducing TVision CTV Campaign Measurement

TVision CTV Campaign Measurement Provides Marketers and Publishers Unified ...

TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies

Strategic Investment Round Will Accelerate Person-level Panel Measurement f...

TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors

Audiences powered by TVision’s first-party TV viewership and attention data...

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK

In conjunction with Lumen, TVision set to expand its panel to the United Ki...

TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard

TVision Ad Scoreboard is the only solution on the market to help advertiser...

New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving

The New Report Also Spotlights CTV Viewability and Attention Scores for Lar...

TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Mark...

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Building on their joint research on best practices to maximize viewer engag...

TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention

Real-time insights into viewer engagement with TV ads help marketers optimi...

Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season

TVision,the company measuring every second of TV and CTV viewer engagement,...

iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV

iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's ...

TVision & Mediahub Announce Strategic Partnership

Strategic Partnership Between TVision and Mediahub Empowers Mediahub Client...

Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes

Low-Attention Creative Performs Best in High Attention Environments; High-A...

TVision and Gemius Bring Cross-Platform Measurement of TV, PC and Mobile Video to the Ad Industry

First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digit...

TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps

Removes Linear and CTV Silos for Comprehensive Planning

Advertising Measurement Veteran Dave Marquard Joins TVision Insights as Chief Product Officer

With Marquard’s leadership, TVision will further pioneer the industry’s mov...

TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advertising Measurement Solution

TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advert...