TVision’s Creative Monitoring sheds light on how your ads perform over the course of their campaigns so your team can make the most of your media spend.
Understand the role each ad creative plays in the success of your campaign
See how your ad engages its intended audience and performs within its pod
Get data to predict ad wear-out or determine if ads need more time to wear in
Measure how your ad grabs attention relative to the number of times it’s seen
President of Advertising Sales
Get insight into how each of your individual ads is drawing attention compared to surrounding content, their average frequency to date, and share of the campaign’s impressions.
Compare the performance of all ads in the campaign, then optimize your creative to focus on ads that audiences find the most engaging.
President of Global Media
A great media plan is only part of the equation. Capturing audience attention is ultimately a factor of having engaging creative run within engaging media.
Brands can get the most from their media spend when they focus their plans on the ads that work. Because TVision gathers second-by-second data into viewer attention, our insights help marketers fine-tune their campaigns to deliver maximum value.
TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.
WE REPORT ON:
You’ve got great creative, but viewer attention isn’t guaranteed. By using TVision’s insights for Planning and Measurement, your teams can build plans that maximize the impact of your ads.
Data shows that viewer attention varies dramatically across networks, dayparts, programs, and apps. TVision provides a unified set of metrics that show when and where viewers are paying the most attention across the TV landscape. With these insights, your planning teams can ensure your ads reach the most engaged audiences.