AdAge: IPG Media Lab study says TV also has a viewability problem.
Viewability has come to TV
According to IPG Media Lab, 29% of TV ads are not viewable. If no one's in the room to see an ad, can it make an impact?
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Predictive of Sales Lift
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TVision is the leader in TV performance metrics.
TVision is transforming the way brands, their agencies, and TV media sellers determine the true value of TV content. We combine cutting-edge computer vision technology with 100% opt-in and privacy-safe data collection to deliver the most actionable TV data to increase marketing ROI.
For Brands
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