Introducing CTV Campaign Measurement
We're proud to introduce our latest product, TVision's CTV Campaign Measurement. Our solution cuts through walled gardens to deliver insights that help marketers and publishers gauge the performance of their CTV campaigns by comparing the quality and reach of CTV ad impressions across all apps.
We’re the only company capable of measuring real-world viewability and attention for TV. Marketers, networks, apps, and industry watchers all use TVision’s SaaS platform to find how TV content and ads engage audiences.
The next generation of TV currencies and measurement platforms are being built with data from TVision’s panel. TVision data isn’t a black box - we’re proud to support a more transparent future for TV measurement.
"TVision is now an integral part of our measurement ecosystem."
Paolo Provinciali
Head of US Media
Anheuser-Busch
"Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share."
JT Peace
Associate Director of Ad Sales
The Weather Channel
"I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have."
Joanne Leong
VP, Director, Global MediaPartnerships
Dentsu Aegis Network
“By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.”
Sean Miller
CEO
iSpot.TV
"TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement."
Jane Clarke
Managing Director and CEO
Coalition For Innovative Media Measurement (CIMM)
“TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.”
Jonathan Steuer
EVP of TV Strategy & Currency
VideoAmp
"With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising."
Scott Collins
President of Advertising Sales
AMC Networks
“With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”
VP of New Product Development, Moat
Oracle
“TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.”
Adam Gerber
President of Global Media
Essence
“With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”
Robert Bareuther
SVP Business Development
iSpot.TV
“With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”
Jay Altschuler
VP of Media Transformation
Petco
"TVision is now an integral part of our measurement ecosystem."
Paolo Provinciali
Head of US Media
Anheuser-Busch
"Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share."
JT Peace
Associate Director of Ad Sales
The Weather Channel
"I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have."
Joanne Leong
VP, Director, Global MediaPartnerships
Dentsu Aegis Network
“By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.”
Sean Miller
CEO
iSpot.TV
"TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement."
Jane Clarke
Managing Director and CEO
Coalition For Innovative Media Measurement (CIMM)
“TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.”
Jonathan Steuer
EVP of TV Strategy & Currency
VideoAmp
"With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising."
Scott Collins
President of Advertising Sales
AMC Networks
“With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”
VP of New Product Development, Moat
Oracle
“TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.”
Adam Gerber
President of Global Media
Essence
“With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”
Robert Bareuther
SVP Business Development
iSpot.TV
“With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.”
Jay Altschuler
VP of Media Transformation
Petco
What program or ad is playing on the TV
How that content is getting to the TV
Which individuals
are in the room
If they're paying attention to the TV
Easily add Attention data to your day-to-day with quick insights on any brand, creative, or network-all in one place.
Get metrics to evaluate viewer attention and benchmark the performance of both ads and programming on linear and CTV.
Incorporate attention scoring into Linear and CTV ad buys to automate media valuations based on viewer engagement.
Ensure ads deliver their maximum value with insights into ad wear-out and where they engage the most attentive audiences.
Drive more value for your inventory with detailed insight into audience engagement across networks, programs and dayparts.
Get the most comprehensive look at the CTV landscape with timely insight into viewer engagement across devices, apps, and shows.
Apply our person-level insights to census-scale data to develop a more accurate picture of how people watch TV.
Solve for knowledge gaps, and unlimited use cases with flexible data on how, when, and what people watch on TV.
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