AdAge: IPG Media Lab study says TV also has a viewability problem.
Viewability has come to TV
According to IPG Media Lab, 29% of TV ads are not viewable. If no one's in the room to see an ad, can it make an impact?
TVision unlocks results.
90%
Predictive of Sales Lift
14%
Lower Customer Acquisition Costs
4x
Greater Store Visitation
98%
Increased Conversion
TVision is the leader in TV performance metrics.
TVision is transforming the way brands, their agencies, and TV media sellers determine the true value of TV content. We combine cutting-edge computer vision technology with 100% opt-in and privacy-safe data collection to deliver the most actionable TV data to increase marketing ROI.
For Brands
Use TVision performance metrics to make your TV investments more efficient and effective.
The list of brands & commercials from May, as ranked by TV Ad Viewability & Attention. TVision uses cutting-edge technology to uncover TV performance data.
