AdAge: IPG Media Lab study says TV also has a viewability problem. Read Release
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Featured Content
News

Quartz: TV Ads Air to Empty Rooms Nearly a Third of the Time

If a commercial airs on TV and no one is around to watch it, does it still make a sound? Yes. Too often, when a TV commercial airs, there is no one in the room to watch it, finds a new study by IPG Media Lab, a research arm of the Interpublic agency network.
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Business Insider: Ad-tech Companies are Moving Full Speed Ahead to Chase OTT Ad Dollars. Here are the 13 Companies Poised to Win the Most.

Business Insider talked to buyers to figure out which tech companies are furthest ahead with OTT. We also talked to the companies themselves & looked at factors including clients, reputation, and how much of their business is OTT. These are the 13 ad-tech companies that stand to win the most in OTT.
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News

TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision

According to a new study by IPG Media Lab, using data from TVision, TV has a viewability problem similar to that of digital. The study, “Quantifying TV Viewability,” reveals how often people are in the room when ads air and how this varies by daypart, position in ad pod and ad length.
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