Optimizing TV Ad Engagement

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Advertising only works when people pay Attention to it. Plan and optimize your TV advertising with TVision’s unique Attention data to increase engagement with your TV Ads.

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At ANA's "Applying Attention Metrics," Diageo's Chris Cable talked about optimizing TV ad buys with Attention data.

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Anheuser-Busch's Paolo Provinciali says TVision is an integral part of their measurement ecosystem

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TVision's TV engagement metrics drive efficiency.

In today’s economy, brands, their agencies, and TV media sellers need tools to determine the true value of TV content. TVision combines cutting-edge computer vision technology with 100% opt-in and privacy-safe data collection to deliver the most actionable TV data so advertisers can stretch budgets farther and maximize ad spend.

Insights

December 2020: Top Shows, Brands, and Ads

Hulu’s Letterkenny was released on December 26th and with only 6 days of airing, it earned the top spot for Attention Index avoiding the sweep from Netflix. Meanwhile, ABC “American Housewife” captured the best Ad Attention for broadcast, and History Channel “Forged in Fire” did the same on cable. Ads from Vick, Progressive, and Chevrolet broke through to capture Attention best in the month.

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November 2020: Top Shows, Brands, and Ads

Netflix’s The Queen’s Gambit took the crown this month. It was the most talked-about show in November, and it is the only show to appear on both our Co-Viewing and Attention Index Top Five this month. Meanwhile, CW “World’s Funniest Animals” captured the best Ad Attention for broadcast, and HGTV’s “My Big Italian Adventure” did on cable. Ads from LG, CitiBank, and Facebook broke through to capture Attention best in the month.

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TVision Introduces Michael Perlman as CRO

Michael Perlman joins TVision as CRO.

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December 2020: Top Shows, Brands, and Ads

November 2020: Top Shows, Brands, and Ads

TVision Introduces Michael Perlman as CRO

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