Optimizing TV Ad Engagement

Ads Only Work if People Pay Attention.

Plan and optimize your TV and CTV advertising with TVision’s unique Attention data and extend your TV ad budget three times as far.

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The Challenge of Attention

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New Streaming Engagement Report

See the top performing apps and the content that captures audiences

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Capturing Attention is Job Number One

In a world where people are constantly multi-tasking, getting and keeping consumer Attention is the priority across the TV and CTV industry.

TVision captures, at the person-level, exactly who is watching TV and CTV and how much attention they pay to the content and ads. We are on a mission to help brands and media sellers optimize for engagement.

Blog Insights

Upfront 2021 Planning: Find your audience where they pay attention

Tip number two in our Upfront planning ebook - Six Things Advertisers Need to Know this Upfront Season - focuses on ways to optimize for viewer attention across daypart, network and programming. Here is a sneak peak at the data and insights you will find in the eBook.

Blog News

Variety: TVision Data Shows Falcon Soared in April 2021

Variety reporter Kevin Tran used TVision's data to look at how HBO Max's latest release, Mortal Kombat, has compared to other recent movie releases in terms of impact on viewership and engagement.

Blog Insights

Stretch Your Ad Budget with Attention Data

TV ad spending is set to reach $62.5 billion in 2021, according to GroupM. That's an increase of over 9% year-over-year. As we enter Upfront season, and those ad dollars are being allocated to networks and CTV, how can advertisers be sure that they are getting the most value from their investment?

Ads Only Work if People Pay Attention.

The Challenge of Attention

New Streaming Engagement Report

Increase the Impact of Every TV Ad Dollar

Capturing Attention is Job Number One

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For Data Partners

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Upfront 2021 Planning: Find your audience where they pay attention

Variety: TVision Data Shows Falcon Soared in April 2021

Stretch Your Ad Budget with Attention Data

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