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Measure TV Outcomes, But Don’t Guarantee Them

Measurement of outcomes is important and provides media buyers with proof that their spend is money well spent. But media sellers being asked to guarantee this is a step too far. Even if the TV seller does everything right, its ability to generate sales hinges on factors outside its control.

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TVision's Winners from Super Bowl LIII

For many brands, the Super Bowl is the biggest day of the year. With a price tag of over $5 million per 30-second commercial, it's important to go beyond simply measuring the number of viewers. Reach is a given, but what about the quality of that reach? We used cutting-edge technology to identify which ads best captured audience engagement.

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Forbes: Marvel's Teaser Ads Put The 'Super' In SBLIII's Social Metrics

From Forbes, Marvel's Teaser Ads Put The 'Super' In SBLIII's Social Metrics

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Measure TV Outcomes, But Don’t Guarantee Them

TVision's Winners from Super Bowl LIII

Forbes: Marvel's Teaser Ads Put The 'Super' In SBLIII's Social Metrics

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