Optimizing TV Ad Engagement

Ads Only Work if People Pay Attention.

Plan and optimize your TV and CTV advertising with TVision’s unique Attention data and extend your TV ad budget three times as far.

Check Your Brand's Ad Engagement Data

At ANA's "Applying Attention Metrics," Diageo's Chris Cable talked about optimizing TV ad buys with Attention data.

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Anheuser-Busch's Paolo Provinciali says TVision is an integral part of their measurement ecosystem

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Capturing Attention is Job Number One

In a world where people are constantly multi-tasking, getting and keeping consumer Attention is the priority across the TV and CTV industry.

TVision captures, at the person-level, exactly who is watching TV and CTV and how much attention they pay to the content and ads. We are on a mission to help brands and media sellers optimize for engagement.

Insights

January 2021: Top Shows, Brands, and Ads

Netflix swept the Binge Rate category. Meanwhile, 4 CBS shows captured the best Ad Attention for broadcast. Ads from Carvana, Aveeno, and Progressive broke through to capture Attention best in the month.

Insights

TVision's Winners from Super Bowl LV

Which ads captured our Attention and who streamed the Super Bowl? And more TV engagement data from TVision.

Insights

December 2020: Top Shows, Brands, and Ads

Hulu’s Letterkenny was released on December 26th and with only 6 days of airing, it earned the top spot for Attention Index avoiding the sweep from Netflix. Meanwhile, ABC “American Housewife” captured the best Ad Attention for broadcast, and History Channel “Forged in Fire” did the same on cable. Ads from Vick, Progressive, and Chevrolet broke through to capture Attention best in the month.

Ads Only Work if People Pay Attention.

Increase the Impact of Every TV Ad Dollar

Capturing Attention is Job Number One

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Featured Content

January 2021: Top Shows, Brands, and Ads

TVision's Winners from Super Bowl LV

December 2020: Top Shows, Brands, and Ads

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